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Posted December 13th

Brand Ambassador and Sales

Las Vegas, NV

R6 thick logo 01




Production and Manufacturing and Supplier



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Posted December 13th

Brand Ambassador and Sales

Las Vegas, NV








Full Time

About The Position
R6 Distillery is Los Angeles' first Bourbon Distillery. We are looking for a highly motivated Sales Representative for both on- and off- premise accounts!
Hiring Los Angeles First Bourbon Field Sales Representative: R6 just expanded its distribution footprint into Las Vegas and requires an ambitious, passionate, honest sales representative to saturate the Las Vegas market and work closely with our distributor to achieve success.

JOB DESCRIPTION: The R6 Field Sales Representative sells our organization's spirits to established customers and by developing new prospects within assigned territories.  Responsible for maintaining sustainable records of sales achievements and quotas.  Requires knowledge of our organization's range of products, as well as the R6 philosophy and policies.  Requires special training for sales of certain products, including technical aspects of R6 spirits.  Receives infrastructural assistance from corporate office.
  • Develop a business plan and sales strategy for the market that ensures attainment of R6 Company sales goals and profitability; develop and maintain an organized list of key accounts in the territory
  • Sell the R6 Brand to retailers in coordination with Johnson Brothers of Nevada
  • Call on key accounts on an ongoing basis to review R6 Brand program priorities
  • Prepare and deliver professional sales presentations to customers by balancing the Company’s priorities and customers’ needs to include selling, display ideas, new products, cold box, shelf, well and back bar placements and resets, drink lists, and promotions
  • Understand and work with management on inventory levels by being aware of current inventory and out of stock situations and by alerting management to possible fluctuations in demand
  • Ensure maximum R6 Brand visibility within accounts by maintaining account standards as determined by R6 management and using effective and current point of sale materials when appropriate
  • Maintain product levels in accounts by taking inventory and restocking shelves (where legally permissible)
  • Regularly attend selected promotional events
  • Responsible for making market calls (both on- and off-premise) at a minimum of 4-5 days per week in various markets 
  • Direct accounts in proper and effective merchandising and consumer awareness of The R6 Brand by: 
    • Guiding proper shelf management positions
    • Merchandising R6
    • Conduct product sampling/demonstrations
    • Educate account staff on priority brands by administering educational staff training
    • Service accounts by delivering products to customers in extenuating circumstances, handling customer issues and complaints and referring these issues, as appropriate to R6 management 
    • Maintain professional relationships with wholesaler by participating in effective work with sales calls, and sales blitzes
    • Maintain professional and industry knowledge by attending educational workshops, reviewing professional publication and establishing personal networks
    • Organize on-premise sales team meetings on a monthly basis to communicate R6 Brand strategies, upcoming objectives, and exchange ideas and share opportunities to promote brands into top accounts
    • Look for opportunities to expand brand visibility via special events within the local market

  • High level of professionalism and experience working with well-organized sales-oriented companies
  • Must be highly organized, have attention to detail and excellent time management ability
  • An entrepreneurial drive and proven 1-3 years of field sales experience, including heavily sourcing for new leads and face-to-face selling (experience selling in food/beverage industry is a plus)
  • Must have business acumen and keen negotiating skills 
  • Strong understanding of customer and market dynamics and requirements 
  • Willingness to travel 90% of the time
  • Considered a "closer" and can provide evidence to support direct sales achievement
  • Ability to be both strategic and tactical from managing distributors to calling on accounts
  • Excellent computer skills 
  • College degree
Please submit your resume, cover letter, and why you’d make the ideal Vegas R6 Brand Ambassador.
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Las Vegas, NV
Function Details
  • Reports To Founder and President of R6 DISTILLERY