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Posted November 23rd

Multicultural Sales Director

Los Angeles, CA

Proximo Spirits Inc logo


Proximo Spirits Inc



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Posted November 23rd

Multicultural Sales Director

Los Angeles, CA




Senior Level


Full Time

About The Position
Position Summary:
The Multicultural Director is responsible for developing the multicultural strategy within geographic business unit, while overseeing the ideation, planning, execution, tracking, and evaluation of all multicultural marketing programs within the region. Reporting directly into the Sr. Director of sales for CA, the role will be integral to ensuring the multicultural strategy is ingrained through the holistic regional strategy. 
  • Spearhead multicultural sales & marketing at a strategic level within the geographic business unit
  • Close collaboration with executive team, sales, marketing, distributors, and cross-functional partners
  • Utilize creativity and practical application of initiatives
  • Leverage your expertise in marketing strategies to bring the Proximo Spirits portfolio to life

Position Responsibilities:
  • Build and develop strong working relationships with Multicultural Strategic Account “decision makers” and their teams
  • Develop multicultural channel/customer specific marketing/sales programs to help achieve Proximo/customer profit and sales goals
  • Analyze depletion and consumption trends to manage sales goals
  • Develop appropriate call frequency on all multicultural Accounts, Distributor Sales teams, and Regional Proximo Sales teams to ensure maximization of customer/market intelligence
  • Direct/attend Distributor meetings (Planning/Kick-off/etc.)
  • Oversee day to day shelf management initiatives within the Off-Premise Chain marketplace including pricing, distribution, programming 
  • Work with distributor management to oversee market conditions
  • Work closely with Marketing Team to develop multicultural sales/marketing opportunities that are consistent with Brand Plans and multicultural Customer strategies
  • Become expert on Regional pricing strategies of Proximo brands
  • Develop keen understanding of competitive Spirit brands pricing and marketing strategies
  • Understand National/Regional Customer gross profit margins to develop customer specific pricing strategies
  • Monitor and communicate Retail Pricing monthly for specified area of responsibility
  • Strong understanding of distribution, shelf positioning, feature advertising activities, and feature displays in each multicultural account
  • Manage Tactical Brand and Travel and Entertainment Budgets appropriately as directed
  • Analyze impact of Key programs and evaluate them for their effectiveness and build on successful programs
  • Develop beverage alcohol insights to advise and inform team on strategies that drive volume and profit growth
  • Broad understanding of marketplace dynamics, including chain, independents On & Off, Regional Chain Accounts 
Position Skills/Requirements:
  • Bachelor’s degree and 5+ years of sales experience in off premise retail and on-premise channel sales or equivalent
  • Bilingual in Spanish 
  • Experience with beverage companies or CPG a plus
  • Experience with BevAlc competitive data analysis a plus
  • Experience documenting and managing program spend a plus
  • Very strong analytical and Excel skills required
  • Strong organizational, problem-solving, presentation, and communication skills
  • Ability to manage projects independently with minimal supervision
  • Ability to multitask and adapt in a fast environment
  • Excellent internal customer service skills
  • Maintain confidential and sensitive information
  • Positive attitude and a willingness to learn additional skills
Los Angeles, CA
Function Details
  • Reports To Senior Regional Director