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Reports To: Ambassador Manager
Location: Based in FL
Position Summary
The BULLEIT Frontier Whiskey Brand Ambassador serves as the face and voice of the brand across three key Southeast markets. Florida, Georgia & North Carolina.
As a dynamic brand steward, the Ambassador leverages hospitality expertise, deep whiskey knowledge, and cultural credibility to forge strong trade relationships, influence key gatekeepers, and ensure BULLEIT Bourbon is the preferred choice in accounts across both on- and off-premise.
Key Responsibilities
TRADE ADVOCACY & EDUCATION
● Lead elevated education sessions, staff trainings, and whiskey seminars with bartenders, buyers, and distributor teams
● Deliver compelling storytelling on BULLEIT heritage, distilling process, and category relevance
● Drive account-specific education on trends such as sustainability, premiumization, and cocktail culture
● Position BULLEIT as the “bartender’s bourbon” by forging trusted trade partnerships in Florida, North Carolina & Georgia
CUSTOMER RECRUITMENT
● Actively identify, recruit, and convert new accounts with the BDMs into long-term BULLEIT partners
● Build strong relationships with new trade customers securing visibility
● Partner with BDMs and distributor reps to maximize account reach and advocacy
● Track new account wins and activations as a core KPI
MARKET VISITS & ACTIVATION SUPPORT
● Execute structured weekly market engagements in Florida, North Carolina & Georgia
● conduct bi-monthly activations in Florida, North Carolina & Georgia
● Support distributor ride widths, blitz days and key account visits to elevate education and build trade relationships
● Deliver post-visit recaps and insights to brand and commercial teams
NATIONAL & STRATEGIC ACCOUNTS
● Support BULLEIT presence in key national on-premise accounts across the Southeast region
● Deliver trainings, staff engagement, and activations for high-value partners
EXPERIENTIAL EVENTS & MEDIA
● Act as host/talent for spirited dinners, trade shows, and cultural events in Florida, North Carolina, & Georgia
● Represent the brand at industry events such as Tales of the Cocktail, & other local Market industries
● Support influencer, PR, and media initiatives with authenticity and authority
SOCIAL MEDIA ADVOCACY
● Amplify the BULLEIT brand world via personal ambassador channels (Instagram, LinkedIn)
● Create authentic, trade-focused content to highlight trainings, activations, and cultural moments
● Collaborate with brand and PR teams on digital storytelling initiatives
Weekly Activity Framework (Florida/NC/GA)
● Elevated Education (bartenders, buyers, distributor teams
● Platform Activations (on-premise or cultural events
● Account Visits (new customer recruitment)
● Local Market Summit (team alignment)
Key Performance Indicators (KPIs)
● Number of trade advocacy sessions delivered
● Number of new consumers reached
● Mentorship sessions delivered to BDM/CDM/DHP teams
● Social media engagement metrics (reach, content views, shares)
● Execution of platform activations in Florida, North Carolina & Georgia
● Quality of reporting and insights delivered
Qualifications
● 3+ years in spirits, hospitality, or brand advocacy with strong Southeast market ties
● Deep knowledge of bourbon, whiskey, and cocktail culture
● Proven ability to build and maintain trade relationships
● Strong public speaking and presentation skills
● Social media fluency (content creation, trade storytelling)
● Ability to travel (FL-based with monthly NC/GA visits; occasional national travel)
● Evening and weekend availability required
● Must be 21+
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