The Area Sales Manager is an influential role within the company. The ASM role is responsible for managing the local/regional sales environment in order to maximize sales and brand awareness. This is achieved in three primary areas: excellent store-level execution, managing the Poppi distributor network against sales goals and objectives, and regional chain account calls.
Area Sales Manager:
Responsible for managing and executing the company’s plan to maximize sales and distribution of Poppi in all channels of business throughout the region
Complete daily sales and merchandising calls on influencer accounts (incl. Natural, drug, convenience, and grocery) with a focus on account penetration and development
Build and maintain partnerships with retailers and DSD distributor sales teams, management operations and administration
Educate and train distributor sales teams about Poppi through regularly scheduled “work-withs”, and sales meetings
Develop and execute retailer and DSD programs and incentives
Ensure proper execution of all promotional activities at store level- including, but not limited to communication with retailer, securing & building displays, gaining additional product placement, planogram execution, and placement of point of sale
Participate in local and regional crew drives or sales blitzes in order to achieve market development goals
Ensure availability of proper inventory levels at distributor and retailer levels
Monitory the regional market and competitor activities to retain a competitive sales outlook
Act as an ambassador for the brand towards prospective and established clients at activations and special events
Reports to: DSM
Direct Reports: Potentially Merchandisers 1099
What You Bring
Always acting with integrity through a “what’s right and best” mindset.
Positively add to and harness the progressive culture that has already been developed.
Detail-oriented and focused on doing it right vs. getting it done.
Self-motivated with proven success in talking to a multitude of people
Demonstrated success opening and managing large and small store format accounts
Extremely organized, dependable, and self-motivated
Excellent verbal and written communication and presentation skills
Demonstrated ability to excel in hands-on, fast paced entrepreneurial environment
A strong work ethic, ability to plan and execute a highly productive schedule, desire to succeed, a passion for building a brand
A minimum of 1-2 years sales experience ideally in the beverage industry
History of successful planning and execution of sales strategies
Demonstrated track record of success selling into large and small format accounts
Strong geographic knowledge of respective territory is a must
Knowledge of Microsoft Office (Excel, PowerPoint, Word, and Outlook)