Apply to this job

Back to search

Posted May 20th

Bruichladdich / Botanist Ambassador NorCal

San Francisco, California





Experiential Marketing Agency

View Full Profile

Posted May 20th

Bruichladdich / Botanist Ambassador NorCal

San Francisco, California






Full Time

About The Position

POPLIFE is expanding their national on-premise Ambassador team and recruiting for a full-time NorCal Bruichladdich / Botanist Brand Ambassador.  The main responsibilities of the Brand Ambassador are to act as a link between t brands and the local market trade and consumers.  To act as the face and expert of the brands to the trade and consumers while providing best in class education and event execution that fosters brand advocacy, awareness and excitement in the Ambassador market and accounts.
The Brand Ambassador will be responsible for driving on-premise trade and consumer education, on-premise distribution, velocity, visual merchandising, and consumer engagement for Bruichladdich and Botanist within top opportunity accounts.  The Ambassador will support the on-premise commercial sales team to drive visibility and distribution across a key account list and their market.
The Brand Ambassador will also be responsible for the following tasks:
  • Represent Bruichladdich and Botanist as the face of the brands to key trade and consumers.
  • Utilize brand programming to drive awareness and appreciation for the brands.
  • Respond to local market field marketing and sales teams and distributor partners to increase volume and grow the Bruichladdich and Botanist business.
  • Serve as a direct link to the trade for strategic brand partners.
  • Execute against account specific KPIs (distribution, menu listings, velocity, activation) for strategic brand partners.
  • Support development & deployment of brand education & brand drink strategy.
  • Maintain and grow a strategic account base within a given territory.
  • Execute high-impact client engagement events in collaboration with field sales and field marketing in order to achieve distribution and velocity objectives.
  • Lead client-facing events with strategic brand partners.
  • Educate, engage and inspire distributors, customer and clients.
  • Develop and lead engagement with organized client groups and events (ie. Whisky and Gin Clubs).
  • Provide best-in-class education to trade and consumers within assigned market.
  • Be seen as an in-market expert on whisky and gin.
  • Create and foster relationships with local trade and partners.
  • Ensure on-time reporting and communication with the internal teams.
  • Properly track and manage budgets and hold financial responsibility when activating and supporting accounts and gatekeepers.

The ideal Bruichladdich / Botanist Ambassador is a hospitality industry veteran with experience behind the bar as a mixologist, sommelier, bar manager, leader or in operations.  The Ambassador is also locally relevant and influential in the bar community and passionate about the growth and health of the industry.

  • 5+ years’ experience as a bartender and/or brand ambassador in beverage alcohol.
  • Experience with a 3-tier US beverage system – preferably distributor tier.
  • Skilled communicator with the ability to build strong working relationships and digest/discern input from various levels/functions.
  • Must have an established network of accounts in primary territory.
  • Ability to project a professional and approachable image.
  • Excellent oral & written communication skills.
  • Ability to handle multiple tasks at one time.
  • Must have valid driver’s license.
  • Must be willing to travel.
  • Must be able to work nights and weekends.
  • At least 21 years of age.
  • Passionate about whisky and gin
  • Cocktail creation / mixology experience
  • Good storyteller
  • Engaging / captivating personality
  • Social media savvy
  • Scrappy / willing to roll up the sleeves and be a team player
  • Educated in spirits and / or spirits creation (distillation, etc)
  • Member of trade organizations (USBG, etc.)
  • Sales and marketing background a plus

  • The Ambassador will be expected to travel up to 30% outside of their home market.
POPLIFE has deep roots in spirits, music and lifestyle industries. Focused on strategic brand development, experiential execution, influencer programming, and digital marketing - we create platforms that bring together people, communities, and the brands that support them.
San Francisco, California
Function Details
  • Reports To Trade Advocacy Ambassador Director