Employer

Picnik

Industry

Supplier

About Us
Our founder, Naomi Seifter, has battled chronic, food-allergy-related illness since she was a child. Her search for a solution to improve her health led her to discover the beneficial effects of an allergen-free diet. Although she finally understood how to improve her eating habits, it was nearly impossible for her to eat anything that wasn’t prepared in her own kitchen.

To offer a solution, Naomi opened Picnik in 2013, an Austin-based food trailer in a repurposed shipping container. The concept was simple: wholesome food that’s convenient and nutritious. Picnik began serving gluten-free grab-and-go breakfast and lunch items, butter coffee, and bone broth, all with a focus on sourcing locally and using premium ingredients.

As one of the first paleo-friendly concepts in Austin, Picnik quickly gained a devoted following (especially for our grass-fed butter coffee), and in 2016, we opened our first brick-and-mortar restaurant. The following year, we hit grocery stores nationwide to share the goodness of our butter coffee recipes, and opened a second food trailer. Picnik continues to grow and impact the wellbeing of thousands of people.