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Posted April 6th

Senior Director, Commercial Planning & Marketing Communications

New York, New York

Pernod Ricard USA logo


Pernod Ricard USA



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Posted April 6th

Senior Director, Commercial Planning & Marketing Communications

New York, New York






Full Time

Position Title: Senior Director, Commercial Planning & Marketing Communications

Location: New York, NY

At Pernod Ricard, your safety and well-being are our top priority. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after last vaccine dose) as a condition of employment, and proof of vaccination will be required. The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law.

Who are we?

Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

Working at Pernod Ricard

Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.


Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

Pernod Ricard USA offers an extensive benefits package that includes:

  • Product allowance to enjoy on Pernod Ricard products
  • Competitive paid Time Off Plan + Well Being Days
  • Medical, dental, vision and life insurance
  • Gym reimbursement
  • Employee Assistance Program
  • BetterUp Care wellness benefits

  • And much, much more! For more information regarding our offerings, please visit :

    * Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    * Offers will be subject to United States local terms.

    Position Summary

    Reporting to the VP, Commercial Marketing, the incumbent will work closely and collaboratively with VP, Commercial Marketing and VP, Channel/Shopper Marketing driving efficiency and effectiveness of our annual commercial planning process. The Marketing Director will work across our full portfolio with specific growth channels to ensure timely execution of our PRUSA "media to shelf" principles. The candidate will drive an internal and external commercial marketing planning and communication process to facilitate and support best in class retail execution. The role will also partner with key cross functional partners including sales, supply chain and finance to ensure we can achieve our ambition of beating the market.

    Key responsibilities include but are not limited to the following:

    Commercial Planning

  • Managing the commercial process related to our media to shelf strategy aligning cross functional teams to meet specific deliverables.
  • Channel and business advocate liaising with Marketing, Supply Chain, Finance, CPO partners to ensure goal alignment that drives customer objectives and strategies.
  • Demonstrate thought leadership to identify opportunities and gaps along with vision on how to address them.
  • Provide strategic direction/collaboration for development of Channel, Customer, Distributor and Field Sales strategies in line with the PRUSA Mission.
  • Portfolio Prioritization Calendar - Working in conjunction with commercial operations, orchestrate PRUSA portfolio prioritization by bringing "media to shelf" through the effective synchronization of media through the line to distributor bonus program KPI management and communication.
  • Plan and manage all aspect of commercial marketing updates internally and externally to our key stakeholders; including National meetings, PR company meetings, Brand Co meetings, quarterly town halls and top to top meetings.

  • Internal & External Marketing Communications

  • Playbook/Program Communication Cadence - Hold playbook/program communication ecosystem (brand, channel/shopper, and marketing enablement teams) accountable for timely delivery of a predictable suite of information according to a 120 day cadence.
  • Responsible for creating field ready commercial sell sheets and sell decks encompassing the PRUSA Selling story and "5 Key Reasons To Believe" strategy.
  • Demonstrate thought leadership to identify opportunities and gaps along with vision on how to address them.
  • Retail Brand Standards - Develop and maintain "living, breathing" retail brand standards "document", encompassing distribution priorities, shelf-placement guidelines, display guidelines, pricing strategy, etc...Also develop digital delivery and maintenance mechanisms to ensure ease of updating and user-friendly interface.
  • Manage and provide governance of "Freedom in a Framework" - Working across our channel/shopper marketing teams, develop both channel and program playbooks to ensure key stakeholders (chain sales, field sales, and distributor teams) are provided with the programming assets and details required to enable world-class retail execution.
  • Responsible and accountable to achieve agreed upon KPI's. Challenges the sales organization to ensure execution goals are met through evolution of changing business dynamics.
  • Work with internal/external communications team to develop and deliver timely field communication enabling national execution and precision.

  • Background/Qualifications:

    Key qualifications for this position include but are not limited to:

  • Bachelor's Degree required, MBA preferred
  • 10+ years in marketing and/or commercial experience
  • Experience in working across all channels of trade (Mass, Club, E-comm, Convenience)
  • Strong interpersonal and leadership skills. Ability to effectively interface and influence at all levels. Collaborative mindset.
  • Excellent written and verbal communication skills
  • Strong strategic, analytical skills and ability to create and drive process
  • Ability to take initiative, develop and seek out creative and innovative ideas
  • Strong knowledge of marketing fundamentals, analytical expertise and familiarity with syndicated data sources

  • Job Posting End Date:

    Target Hire Date :

    Target End Date :
    New York, New York