Apply to this job

Back to search

Posted February 8th

Manager, Insights & Strategy

New York, New York


Pernod Ricard USA



View Full Profile

Posted February 8th

Manager, Insights & Strategy

New York, New York






Full Time

Position Title: Manager Insights and Strategy

Location: New York, NY (Headquarters)

Are you thirsty to be part of one of the world's largest portfolio of billion-dollar spirits brands - Jameson, Absolut, Kahlúa, Avion - just to name a few? Are you looking for a place to bring your passion to work every day and live by values of openness, simplicity, collaboration and entrepreneurship? Are you a champion of consumer centricity? If yes - this could be the perfect role for you!

Our Insights team is at the heart of our transformation vision in how we build brands, go to market, and delight consumers. We're thought leaders for senior executives, and we're at the center of several cross-functional change initiatives. As part of an expanding Portfolio Growth team, we're building game-changing capabilities that are anchored in consumer demand.

Position Summary:

The Manager, Insights & Strategy is responsible for driving insights strategy and activation for a variety of brands and initiatives at Pernod Ricard USA. This person will proactively identify knowledge gaps, uncover insights, and drive learnings to action with senior marketing partners. The Manager will be a champion of deep consumer and demand moment understanding, with broad application to drive communication, innovation, and renovation strategy.

The successful candidate for this role will:

  • Have successful experience leading insights strategy & activation across multiple brands
  • Demonstrate ability to proactively influence strategy through insights
  • Know how to prioritize knowledge gaps, build holistic learning plans, and tell consumer stories
  • Have a well-balanced background with various insights experiences and a broad research toolkit
  • Be insatiably curious about consumers & culture, and creative in exploring new ways to learn
  • Have a passion for partnering with analytics to drive holistic consumer & market understanding

  • Major Responsibilities:

  • Lead insights strategy and activation for a variety of brands and initiatives - ultimately delivering actionable insights to drive communication, innovation, and renovation
  • Establish annual learning agendas to advance brand objectives, driving alignment with local & global partners and ensuring maximum impact in company planning cycles
  • Activate demand segmentation insights and instill empathy on demand moments with business partners
  • Integrate data, trends, and primary research to illuminate consumer opportunities, with a focus on storytelling to drive action
  • Maintain strong relationships with global Center of Excellence and Brand Company insights partners

  • Scope of Role:

  • The Manager, Insights & Strategy reports to a Senior Manager, supporting a variety of brands and initiatives that will be further specified upon placement.
  • The Insights team is part of a new Portfolio Growth team alongside Business Intelligence, reporting up to a Chief Transformation Officer.
  • The Manager will work closely with US marketing partners and global insights partners to build best-in-class learning plans and uncover actionable learnings.
  • The Pernod Ricard US Insights team has a dotted line reporting relationship to the Global Insights Center of Excellence located in Paris.

  • Requirements:

    Education: Bachelor's degree required, Master's degree preferred

    Experience / Background:

  • 5+ years of insights experience, with a broad research toolkit and activation success stories
  • 5+ years leading primary quantitative & qualitative research
  • Experience blending quantitative & qualitative learning for a clear story and action plan
  • Experience building holistic learning plans that integrate data, trends, and primary research
  • Experience analyzing syndicated shopper data (e.g. Nielsen, IRI, Numerator)
  • Proven ability to influence a diverse set of stakeholders
  • Experience in spirits, alcohol, beverages, or other image-based categories preferred
  • Experience driving insights on global brands and working in a global insights community preferred

  • 5) Working Conditions:

    Travel: Occasional

    Estimate: 10% of time.

    Leadership Competencies

    Strategic Vision

  • Motivates and engages peers and teams to support and facilitate change
  • Translates the organization's vision into clear, specific and achievable plans
  • Builds relationships outside and within the organization and maintains strong, long-term relationships
  • Incorporates understanding of the connections between areas of the business into decisions

  • Entrepreneurship

  • Challenges the status quo by thinking out of the box and taking educated risks
  • Exemplifies a personal commitment and desire to achieve desired obstacles
  • Gains commitment by highlighting areas of agreement and focusing efforts on resolving areas of disagreement

  • Results Oriented

  • Measures and tracks key business results and processes to assess performance
  • Effectively manages time by identifying and removing "time wasters" for self and teams
  • Maintains composure and high performance standards in a challenging environment
  • Actively shares lessons learnt from past experiences and knowledge of best practices

  • Live the Values

  • Guarantees the highest professional standards and promotes ethics by notably confronting and addressing inappropriate or unethical behaviors
  • Demonstrates commitment to Corporate Social Responsibility (CSR) priorities by promoting Group and local initiatives
  • Establishes a mutual trust environment by communicating in an honest, straightforward and transparent manner with colleagues at all levels
  • Recognizes, rewards and celebrates success

  • People Development

  • Serves as a trusted coach or mentor to ensure people can achieve their development and career objectives
  • Openly provides ongoing constructive and balanced performance feedback
  • Identifies and selects the most qualified Talent for positions

  • Team Management

  • Inspires team members by communicating the shared purpose and holding people accountable for performance
  • Empowers team members to make decisions, providing guidance and support where required
  • Facilitates team performance by understanding the strengths and weaknesses of team members

  • Functional Competencies

    Brand Leadership

  • Persuades colleagues and management of the relevance of brand vision and crusade
  • Brings to life the brand vision and crusade across a range of marketing initiatives
  • Defines the local brand experience for global brands in smaller markets, working with the brand owner

  • Brand Strategy & Planning

  • Understands the company's goals and how affiliate strategy will contribute to them
  • Understands the role of a brand in the company portfolio and the role of a product in a category
  • Understands competitors' brand positioning and strategy
  • Monitors brand KPIs and identifies emerging issues and opportunities
  • Develops marketing activities in line with brand compass

  • Brand Communication

  • Understand the creative development and the media buying process, planning and budgeting
  • Analyzes direct and indirect competitors' communication strategy
  • Implements the overall communication plan, analyzing its performance annually and on an ongoing basis
  • Writes clear briefs to creative / media agencies
  • Delivers relevant and structured feedback on creative development / media plans

  • Brand Activation

  • Understands the basic promotional objectives, mechanics of our brands and of our key competitors
  • Understands role of promotion in achieving brand objectives
  • Implements basic promotion activity on time and as per brand plan
  • Optimizes the promotion implementation
  • Conducts and shares basic evaluation of promotion performance

  • Consumer Insight

  • Understands major characteristics of consumer / shopper typologies, motivations and behavior in his / her area and category, and knows the levers PR uses to address them (promotion, merchandising, animation, etc.)
  • Builds consumer understanding through regular market visits to targeted touchpoints (POP, POC), observing and discussing with consumers and key trade stakeholders (consumers, bartenders...)
  • Keeps updated on consumers / shoppers needs and expectations by analyzing basic related research (quanti & quail)

  • Functional Competencies


  • Identifies consumer insights and business opportunities for innovation and assesses their relevance in regard of brand strategy
  • Evaluates products / packaging performance, recommends detailed solutions to improve them and conducts renovation projects
  • Develops innovation concepts to address specific insights, business opportunities and competitive environment
  • Coordinates cross-departmental and agency work to deliver innovation projects
  • Analyzes potential ROI of innovation projects and analyzes performance once launched, recommending corrective actions if needed

  • Creativity

  • Explores a wide variety of creative sources to identify opportunities for improvement or change
  • Encourages creativity by using creative methods / techniques to resolve a problem or generate new ideas
  • Champions new ideas and brings them to life by taking risks and learning from both successes and mistakes

  • Analytical Skills

  • Analyzes multiple information sources, filters and summarizes them and outlines key issues for the business
  • Makes multiple recommendations, weighing pros and cons of different alternatives
  • Anticipates and assesses consequences of several alternative options

  • Project Management

  • Sets up organization for small project / sub-projects (project plan: set clear objectives, resources, planning and budget)
  • Identifies resources and skills requirements to achieve project goals, and allocates / prioritizes roles and responsibilities
  • Identifies project opportunities and sells them in to the organization
  • Organizes and coordinates day to day work efforts of the project team, establishing work plans (timing, process, tasks, meetings)
  • Monitors project KPIs and implements corrective action plans as required
  • Reports project progress to sponsors and stakeholders

  • Business Acumen

  • Demonstrates and overall understanding of business environment, company's vision, objectives, priorities and CSR
  • Demonstrates understanding of basic PR financial terms (P&L from COGS to Contributive Margin CAAP) and their implications
  • Monitors forecast and results against KPIs (e.g. volumes, market shares, categories...)
  • Manages A&P budget efficiently

  • Relationship Building

  • Develops influential relationships with management through sharing constructive ideas in a clear and convincing way
  • Speaks confidently in meetings and public forums, facilitating open dialogue
  • Develops quality relationships with external contacts (providers, key influencers...)
  • Gains respect and credibility in relationships within the business by delivering with consistent excellence
  • Takes into account other people's perspectives and culture, in order to build trusting relationships and resolves conflicts

  • Who are we?

    Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

    Working at Pernod Ricard

    Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.


    Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

    * Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    * Offers will be subject to United States local terms.

    Job Posting End Date:

    Target Hire Date :

    Target End Date :