Apply to this job

Back to search

Posted May 21st

Manager, Field Marketing - New York

New York, New York

Pernod Ricard USA logo


Pernod Ricard USA



View Full Profile

Posted May 21st

Manager, Field Marketing - New York

New York, New York






Full Time

Position Title: Manager, Field Marketing - New York

Location: New York, NY (Headquarters)

Position Summary

The Manager of Field Marketing will play an important role in the PR USA media-to-shelf marketing transformation. This position serves as the local marketing expert across assigned division(s)/geographies and creates the local activation strategies. The Manager of Field Marketing supports and influences brand and channel planning by communicating local market intelligence and geography-specific growth opportunities to the Brand and Channel/Shopper Marketing teams. It is a key conduit and trusted partner to cross-functional stakeholders in Sales and at the Distributor, enabling broader portfolio strategy execution. This role is a critical thought partner for the Director of Field Marketing.

Major Responsibilities / Accountabilities

  • Local activation strategies, market connection, and local market-initiated programs:
  • Developing and communicating activation strategies based on division / geographic priorities and programming available in buy books
  • Supporting portfolio strategy execution by ensuring the assets provided to Sales deliver on market ambitions - assets are "fit for field purpose"
  • Synthesizing channel specific plans and programs to consolidated market plans communicating both channel and portfolio priorities based on local market (channel, consumer, and shopper) dynamics
  • Supporting Field Marketing Director with capturing and consolidating local market insights/needs/dynamics, to be filtered to brand teams as part of annual planning, discovery, and master program briefing process
  • Serving as an initial filter and assessing the need for locally initiated programs where national programs will not meet local market needs (limited to
  • Business case development for the initiation of locally initiated programs

  • Customer / distributor specific sell decks & external program communication:
  • Creating and distributing quality sell decks that contain program objectives / goals; shopper insights that anchor each national program; program media support; and one-page sell sheets
  • Communicating program priorities at monthly and quarterly Distributor GSMs (general sales meetings) and QBRs (quarterly business reviews)
  • Ensuring commercial objectives are developed for all programs and evaluations / ROIs are completed in a timely manner and communicated to key stakeholders; channel teams, field sales teams, and brand teams where necessary
  • Best practices shared and utilized throughout commercial ecosystem

  • Local A&P and LMF management:
  • Input to PBB channel and geographic discussions based on portfolio strategies & LMF (local marketing fund) management
  • Overall A&P management for assigned markets working with both Field Marketing Director and local sales team on optimal A&P deployment plan and day-to-day, line-item detail management & reconciliation

  • Required Competencies

    Functional Competencies

  • Ability to manage a high degree of complexity and to distil and translate information.
  • Affinity for local market dynamics and awareness of how these opportunities may shape national programs - and vice versa
  • Strong cross-organization consensus-building skills with the ability to gain buy-in and universal alignment
  • Strong communication and reporting skills; can communicate effectively in customer/distributor meetings
  • Ability to build trust with diverse team members across various functions; ability to leverage these relationships to accelerate delivery; ability to use these skills to facilitate connection with stakeholders across the organization
  • Demonstrated program management experience with the ability to prioritize work in a rapid-changing environment
  • Deliver materials on-time and with urgency to the highest business partner satisfaction
  • Strong Business acumen and understanding of field and customer / distributor requirements

  • Leadership Competencies

  • Growth Mindset: Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies
  • Consumer Centricity: Building strong customer relationships and delivering customer-centric solutions
  • Drive Results: Consistently achieving results, even under tough circumstances.
  • Deliver through collaboration: Building partnerships and working collaboratively with others to meet shared objectives
  • Bold and Agile: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder; courageous; strong decision-making ability that keeps the organization moving forward
  • Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging to help them meet both their career goals and the organization's goals

  • Job Requirements:

    The role requires a highly motivated self-starter with strong analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.

  • Education: Minimum of Bachelor's degree - preferably in Marketing or Business Administration with a concentration in Marketing; Proficiency in a wide array of office software platforms (MS Outlook & Office)
  • Experience / Background: Minimum 5-10 years of work experience in relevant marketing, trade/retail management or brand positions, with exposure to brand building activities. Preferred previous work experience in sales or selling environment. Demonstrated ability to create local activation strategies and drive local commercial planning.
  • Travel: This position may travel up to 30% of the time

  • Who are we?

    Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

    Working at Pernod Ricard

    Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.


    Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

    * Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    * Offers will be subject to United States local terms.

    Job Posting End Date:

    Target Hire Date :

    Target End Date :