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Posted February 12th

Manager, Digital & eCommerce Shopper Marketing - Grocery

New York, New York


Pernod Ricard USA



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Posted February 12th

Manager, Digital & eCommerce Shopper Marketing - Grocery

New York, New York






Full Time

Position Title: Manager, Digital & eCommerce Shopper Marketing - Grocery

Location: New York, NY (Headquarters)

Who are we?

Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

Working at Pernod Ricard

Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.

What We Do

Our vision is to build the #1 digital commerce ecosystem within beverage alcohol. Our dual mission is to drive significant revenue growth as well as embed sustainable digital-first capabilities into the broader Pernod Ricard USA (PRUSA) ecosystem.

No industry is as ripe for disruption as BevAlc in the US, given prohibition era laws that differentiate us from broader food and beverage or luxury. BevAlc digital commerce transformation projected to take 5+ years has now occurred in the span of weeks, with no signs of slowing down. To win in this new environment, Pernod Ricard USA (PRUSA) has formed a new, dedicated eCommerce & Digital Growth business unit. We are primarily based in NYC, with a hub in SF. Open to other locations.

We are a team where a start-up's appetite for innovation, risk-taking, and speed meets the stability, infrastructure, and resources of a scale multi-national organization. This growing team is made up of members spanning commercial, performance marketing, creative/content, product, data science, operations, finance, and biz ops. We hail from eCommerce, start-up/tech, CPG, agency, and management consulting.

What You'll Do
We seek an innovative, analytical and results-driven leader to join PRUSA's eCommerce Marketing Team and help establish Pernod as a digital commerce within the nearly $10B grocery channel.

Your mission is to take an omni-channel lens to grow PRUSA's digital commerce footprint with key customers within the grocery channel (e.g., Walmart, Kroger, Target, Albertson's ). You will be successful if you are able to integrate the worlds of retailers, brands, and digital commerce, and are skilled at using both science (data) and art (insight) to drive focused execution at pace.

You'll be a key member of the eCommerce BU, sitting within the Marketing Team and will be wired closely with PRUSA's revamped Channel marketing organization. Reports into the Sr. Manager of eCommerce & Digital shopper marketing and is aligned to the Channel Marketing Director, acting as an extension of that tea m and visible thought partner to the customers in your channel.

The Role

Shape omni-channel digital strategy

  • Channel/Customer - Understand the channel landscape & key customer dynamics to inform on-going customer prioritization
  • Commerce Tech - Be the expert on the fast-evolving digital path to purchase landscape and support Pernod's development of a best-in class commerce tech ecosystem
  • Shopper - Know your online shopper and the best pathways and partners to reach them

  • Lead digital shopper activation

  • 'On shelf' retail media - Buy & optimize retail media for your channel, tailored to your customer's maturity levels (e.g., programmatic vs. manual)
  • 'To shelf' digital media - Brief needs into the eComm Media team to connect through the path to purchase
  • Bespoke digital experiences - Partner with the eComm Product team & customer team to envision and execute mutually beneficial experiences (e.g., shop in shop activation for key programs)

  • Shape omni-channel programming and support cross-functional communication

  • Omni-channel programming - Drive connectivity between online and offline activation
  • Cross-functional Communication - Help translate brand goals into digital shopper tactics, and shopper programming into usable customer sell stories

  • Build C ustomer C apabilities & Manage Relationships

  • Customers - Support your customers in their capability build journey by serving as a trusted thought partner for site, platform, social, CRM, and martech capability building . Nurture strong partnerships with customers' eCommerce, digital merchandising & retail media organizations, with the goal of driving outsized Pernod visibility and access
  • Partners - Identify, diligence, and manage partnerships with a network of digital path to purchase players, relevant to your customers, within PRUSA's broader commerce tech ecosystem

  • Internal - Build strong relationships with stakeholders across eCommerce, customer teams, channel marketing, and brands

  • What You Bring - Capabilities & Orientations

  • A team-first mentality - We will go farthest when we go together
  • Highly analytical and structured thinker - You are passionate about experimenting and measuring your results
  • Extreme execution focus - Success will be measured by your ability to drive revenue & share growth for the channel

  • Natural intellectual curiosity - Proactive self-learning is a must
  • Effective stakeholder management - You can easily win the hearts and minds of buyers/merchants, sales teams & brand teams
  • Excellent communication - Storytelling is your craft
  • Eagerness to operate within a dynamic & evolving environment - Choices and priorities today may become obsolete tomorrow as the market transforms. The ability to not just adapt but thrive in such an environment is critical
  • Strong entrepreneurial spirit - Initiative-taking and a "no task too small" mentality are core parts of our DNA!

  • What You Bring - Hard Skills

  • Advanced: Retail media; Google Analytics; digital path to purchase activation & attribution solutions
  • Fluent: Digital media planning ; product & UX/UI fundamentals ; SEO
  • Willing to learn: Promo effectiveness analytics (e.g., Catalina); SQL

  • Who You Are

  • Undergraduate degree, preferably in a quantitative field
  • 6 - 8+ years total experience, with 3+ years of Retail Media or Marketing Analytics experience in a top shopper agency
  • Shopper marketing experience within CPG or retailer strongly preferred
  • Beverages category experience is a plus
  • Retail experience is a plus

  • Benefits

    Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

    * Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    * Offers will be subject to United States local terms.

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