Apply to this job

Back to search

Posted January 17th

Manager, CRM

White Plains, New York

Pernod Ricard USA logo


Pernod Ricard USA



View Full Profile

Posted January 17th

Manager, CRM

White Plains, New York






Full Time

Position Title: Manager, CRM

Location: Remote - within the market

Position Summary

At Pernod Ricard USA, we have accelerated and transformed our organization around experiences of conviviality, placing the consumer at the heart of our business model. The CRM Manager plays a critical leadership role in our mission to drive the success of our complete portfolio across our entire customer base.

In summary, the CRM Manager is responsible for providing consistent and data-driven activation tracking and measurement across the entire PR USA Commercial organization. This role manages and owns our CRM platform(s) and relationships and serves as the national, primary point of contact for all CRM-related matters. The successful incumbent is a strong cross-collaborator with external stakeholders (i.e. vendors) and internal key CRM users (i.e. Customer Development team), as well as stakeholders across Commercial Planning & Operations (CPO), Field Sales, Marketing (Field, Channel, & HQ teams), Corporate stakeholders (Finance, Transformation, and IT), Chains, and S&OP.

This position reports directly to the Director, National Performance, supporting all of PR USA.

Major Responsibilities / Accountabilities

Operate as the nationwide activation measurement "center of excellence" across PR USA's Commercial organization

  • Assess and recommend CRM platforms based on business needs, costs, coverage, and consultation with stakeholders.
  • Manage and own relationship with CRM platforms, and act as the key point of contact for major issues raised by CRM users.
  • Centrally manage the platform and coordinate with vendors, users, and stakeholders to design appropriate regular (monthly) outputs and distribute across organizations for measurement.
  • Co-operate with Customer Development team, State leadership, and Market Managers to provide a centralized activation measurement process and dashboards for local customer-facing activities.
  • Communicate across Divisions, Areas, States and Markets to ensure there is consistent data collection and use through approved, centrally managed CRM trackers.
  • Coordinate with vendors to provide training to PR USA key users (i.e. Customer Development teams) to use CRM platforms, and continuously build capability of activation measurement.
  • Provide PR USA field Sales with tracking, support and education regarding activation measurement; collaborate with CPO Managers to maintain best-in-class compliance scorecards
  • Create, leverage, and implement tracking and process to enable seamless communication across HQ Marketing, Finance, Go-to Market, Legal, and Field Sales to clearly deliver information and expectations to our Distributor partners.
  • Ensure there is consistency of activation measurement process and outputs across all PR USA commercial teams.
  • Collect feedback from users and key stakeholders and coordinate with vendors to continuously improve the process and outputs (dashboards) from CRM platforms.

  • Job Requirements

    The ideal candidate will be a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.

    Education: Minimum Bachelor's degree (or equivalent)

    Experience / Background: Minimum 5-7 years of experience and t echnical expertise with CRM and analytical systems. Experience in sales, finance or operations an asset. Beneficial to have knowledge of the wine and spirit or consumer goods industry.

    Travel: This position may travel up to 20% of the time.

    Required Competencies

    Functional Competencies

  • Strong financial and business acumen; understanding of market dynamics, sub-channels, customers, distributors, and market-specific legal requirements.
  • Strong data-driven decision-making skills; ability to utilize digital tools, platforms, and channels, as well as analyze data and dashboards to drive strategy, decision-making, and business opportunities; uncover themes to make effective recommendations; and monitor compliance/track progress against goals.
  • Proven ability to train others in systems and technology to facilitate tracking and measurement of performance metrics.
  • Ability and interest in learning new tools and systems.
  • Strong ability to foster trust and to influence diverse team members across various functions; ability to leverage relationships to accelerate delivery; ability to use these skills to facilitate cross-functional connections with internal and external stakeholders.
  • Strong communication, negotiation, and reporting skills; can communicate effectively and influentially in customer/distributor meetings.

  • Leadership Competencies

  • Growth Mindset: Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
  • Consumer Centricity: Building strong customer relationships and delivering customer-centric solutions.
  • Drive Results: Consistently achieving results, even under tough circumstances.
  • Deliver through collaboration: Building partnerships and working collaboratively with others to meet shared objectives.
  • Bold and Agile: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder; courageous; strong decision-making ability that keeps the organization moving forward.
  • Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging to help them meet both their career goals and the organization's goals.

  • Who are we?

    Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

    Working at Pernod Ricard

    Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.


    Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

    * Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    * Offers will be subject to United States local terms.

    Job Posting End Date:

    Target Hire Date :

    Target End Date :
    White Plains, New York