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Posted February 26th

Manager, Channel & Shopper Marketing - Drug Stores

New York, New York


Pernod Ricard USA



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Posted February 26th

Manager, Channel & Shopper Marketing - Drug Stores

New York, New York






Full Time

Position Title: Manager, Channel & Shopper Marketing - Drug Stores

Location: New York, NY (Headquarters)

Position Summary

The Channel & Shopper Marketing Manager for Drug Stores will play an important role in the PR USA media-to-shelf marketing transformation. This position serves as a sub-channel expert and conduit to the Brand and Field teams for shopper insights and in-depth customer understanding for Drug Store Liquor. The Channel & Shopper Marketing Manager owns the creation of multi-brand programs and the communication of national programs and priorities to the field, supporting and influencing the brand planning process upfront with relevant, data-driven shopper/customer insights. This role also supports PR USA's Chains team serving as the key strategic and insights partner in customer-specific channel plans and programming. The Channel & Shopper Marketing Manager is a key thought partner for the Channel & Shopper Marketing Director for Grocery, Drug, Club & Convenience Liquor.

Major Responsibilities / Accountabilities

  • Channel Strategy & Plan Development:
  • Identifying, utilizing, consolidating, and distributing shopper and channel insights for for Drug Store Liquor sub-channel , including data and analytics insights, channel purchase triggers, channel execution standards, and priorities
  • Developing and utilizing channel insights and implications in channel plans and program briefing process
  • Supporting Chain sales team in customer-specific program adaptations and ground up programs, where required
  • Assisting Field and Brand in creation of locally developed programs to capitalize on these market opportunities by providing existing assets that can be adapted to local context
  • Supports Director in the development of a Formal Strategy for their sub-Channel
  • Familiar with Customer strategy to determine how Shopper Insights and Channel Strategy can support that Customer's Strategy

  • Chain Customer Support:
  • Support Chain team by providing key channel and shopper insights to facilitate portfolio and programming prioritization
  • Create and deliver "execution-ready" channel specific programs to Chain team and customize to customer requirements where needed/warranted
  • Incorporate Chain customer feedback on program effectiveness and impact (ROI).
  • Attend key customer meetings and present shopper insights and marketing programs where needed
  • Collaborate with eCommerce BU in the development of customer specific eCommerce plan and programming to ensure world-class omni-channel programs for their respective customer
  • Provides insights and information in support of the Director for JBP Meetings with their customers.
  • Acts as the "Insights Expert" for Customer Teams

  • Portfolio Management & Multi-Brand Programming:
  • Creating multi-brand / portfolio programs for channel and executing priorities for multi and single-brand programs; collaborating with agencies on program development
  • Ensuring Brand standards (e.g., shelving, pricing) and guidelines are continuously updated and communicated to Field and Chain Sales teams
  • Ensuring Brand creative content guidelines are being followed in market
  • Creating and distributing materials (e.g., calendars, buy book, shell selling decks) with geographic options embedded in each with sub-channel specific solutions
  • Pulling and leveraging syndicated data to inform strategy and salesdecks
  • Creating assets for Trade Development team
  • Liaison between Shopper Insights Team and respective customer team

  • Required Competencies

  • Functional Competencies
  • Strong Business acumen and understanding of channel, customer, and distributor requirements
  • Shopper marketing experience and demonstrated ability to translate insights to high-impact outputs (programs, selling materials, etc.)
  • Ability to manage a high degree of complexity and to distil and translate information.
  • Strong cross-organization consensus-building skills with the ability to gain buy-in and universal alignment
  • Strong communication and reporting skills; can communicate effectively in customer/distributor/agency meetings
  • Ability to build trust with diverse team members across various functions - both internally and externally; ability to leverage these relationships to accelerate delivery; ability to use these skills to facilitate connection with stakeholders across the organization
  • Demonstrated program management experience with the ability to prioritize work in a rapid-changing environment
  • Deliver materials on-time to the highest business partner satisfaction
  • Ability to pull and leverage syndicated data including Nielsen, IRI, etc.

  • Leadership Competencies
  • Growth Mindset: Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies
  • Consumer Centricity: Building strong customer relationships and delivering customer-centric solutions
  • Drive Results: Consistently achieving results, even under tough circumstances.
  • Deliver through collaboration: Building partnerships and working collaboratively with others to meet shared objectives
  • Bold and Agile: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder; courageous; strong decision-making ability that keeps the organization moving forward.
  • Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging to help them meet both their career goals and the organization's goals

  • Job Requirements

    The role requires a highly motivated self-starter with strong analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.

  • Education: Minimum of Bachelor's degree - preferably in Marketing or Business Administration with a concentration in Marketing; Proficiency in a wide array of office software platforms (MS Outlook & Office)
  • Experience / Background: Minimum 5-10 years of work experience in relevant Channel/Shopper marketing capacity, with exposure to National/Regional Customer building activities. Preferred previous work experience in sales or selling environment. Demonstrated understanding of how to anchor national multi-brand programs in sound channel/shopper insights.
  • Travel: This position may travel up to 30% of the time

  • Who are we?

    Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

    Working at Pernod Ricard

    Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.


    Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

    * Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    * Offers will be subject to United States local terms.

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