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Posted July 30th

Inside Sales Representative - Ontario

Toronto, Ontario

Pernod Ricard USA logo


Pernod Ricard USA



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Posted July 30th

Inside Sales Representative - Ontario

Toronto, Ontario






Full Time

Company Name: Corby Spirit and Wine Limited

Location: Toronto, Ontario

Corby'sportfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian Whisky, Lamb's Rum and Polar Ice Vodka. Through its affiliation with Pernod Ricard S.A., Corby also represents leading international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine's Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.

Why work at Corby? Because we are a great place to work! And we're not the only ones who think so. Corby was named one of Canada's Best Workplaces for 7 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.

Position Summary

Under the direction of the Ontario Sales Manager, the Inside Sales Representative is responsible for maintaining a set customer base in the CRM software and performing outbound sales to deliver increased share in the Ontario market focusing on the Agency Channel, select LCBO retail outlets & select Ontario Grocery.

This role will focus its efforts on building a strong relationship and driving Corby's business performance through frequent/planned interaction and a defined sales approach focused on delivering mutually beneficial business solutions.

This role requires a persistent and persuasive individual who, along with being well organized, enjoys negotiating and selling in a competitive and fast-paced environment.

This position will workfrom the Toronto office and will also be expected to physically visit certain top stores in peak season within the Universe that is called on.

Note: This is a full time 12-month contract

Key Responsibilities

  • Initiate and Manage outbound calls to an account base of LCBO stores (retail and Agency) and Grocery stores in the Ontario market.
  • Primary focus is to establish a customers' needs and make recommendations to meet needs through the selling of Corby's portfolio of products.
  • Meet and exceed sales targets and standards of performance as established in Regional Plans
  • Present price programming, such as LTO's and other priority programs to customers and agree on order quantity/commitment.
  • Present product listing recommendations, including New Products and Innovations to customers and agree on order quantity/commitment.
  • Follow-up with customers to ensure commitments and obligations are met and volumes achieved.
  • Maintain and manage customer account list in Corby's CRM tool and document details of all call and customer communications.
  • Develop and leverage a strong knowledge and insight of regional business performance for Spirits and Wine categories to support sales negotiations.
  • Develop strong relationships with accounts and ensure high level of customer service and follow-up.
  • Day-to-day administrative reporting and tasks as required.
  • Route plan will be developed encompassing top tier Agency and Grocery stores and will require physical visits of these stores based on a time and seasonal specific schedule
  • Other duties as required.

  • Required Skills & Abilities

  • Drive for Sales Results: Ability to assess, recommend, implement and evaluate effectiveness of commercial activities to optimize commercial performance and ensure excellence in execution.
  • Organization & Planning: Ability to prioritize tasks and to efficiently manage time and resources to ensure focus on accounts with strongest sell in opportunity.
  • Negotiation Skills: Ability to manage customers' needs and requests through appropriate negotiation cycle & techniques to achieve Pernod Ricard's objectives.
  • Influencing & Networking: Ability to establish and develop mutually beneficial and trusting business relationships with key internal / external stakeholders through cooperation, integrity, and with strong interpersonal & presentation skills.
  • Analytical Thinking: Ability to consider all appropriate information, break things down and determine cause and effect relationships to make effective recommendations and develop operational actions.
  • Market & Environment: Ability to develop and maintain a deep knowledge of the business landscape and environment evolutions to maximize business opportunities. Focus on key players (competitors, other consumer brands companies, key customers), distribution channels (including their distinct go to market strategies) and category trends.
  • Portfolio, Brands & Products: Ability to develop and maintain a deep knowledge of Pernod Ricard's brands and their positioning within the competitive landscape to be able to coordinate portfolio and channel strategy, and to offer adequate solution to accounts.

  • Key Traits

  • Results Orientated
  • Self-motivated
  • Committed to being successful
  • Works independently
  • Ability to handle multiple tasks
  • Comfortable communicating and selling over a phone

  • Other Requirements

  • University degree or college diploma
  • Wine and Spirit Industry/Product knowledge an asset
  • Highly proficient in Microsoft Office applications, computers, and computers
  • Strong time management and organization skills with high attention to detail and accuracy
  • Ability to work independently while functioning cooperatively and effectively within a team environment
  • French considered an asset

  • We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender.

    Corby Spirit and Wine Ltd is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at

    Thank you for your interest in Pernod Ricard and its subsidiaries, CorbySpirit and Wine Limitedand Hiram Walker & Sons Ltd. All resumes submitted will be reviewed byourrecruitment team and kept on file for six months in consideration for this and future opportunities. Please note that only those applicants selected for an interview will be contacted. Please do not contact provincial offices directly as all recruitment is coordinated through the Corporate Office in Toronto.

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