Position Title: Director, Chains Planning & Strategy
Location: New York, NY (Headquarters)
Must be fully vaccinated for Covid-19 (at least two weeks after last vaccine dose) and present proof of upon hiring unless they qualify for a reasonable accommodation based on a disability or sincerely held religious belief (effective December 8, 2021).
The Director, Chains Planning & Strategy serves both a key architect and supporting role in the development and communication of overall PRUSA Chains strategy through the Joint Business Planning (JBP) process with key customers and both internal and external communication meetings and mediums.
The Director of Chains Planning & Strategy will play a pivotal role in the PR USA media-to-shelf marketing transformation. Building and coaching a team with national accountabilities, this leader will oversee the implementation of Chains customer activation strategies and will drive Chains commercial planning. Working closely with Brand, Field Marketing, Channel/Shopper Marketing teams, and eCommerce team, this position serves as a key conduit to ensure Chains dynamics and needs are represented and incorporated during annual planning and program brief development. This role will fuel customer/channel insights to better shape brand/channel strategy to Commercial Marketing team. The Director of Chains Planning & Strategy anchors national programs and assets in local chains customer requirements upfront, thereby supporting the overall execution of PR USA's portfolio strategy - translating to profitable sustainable growth, increased household penetration, and stronger brand love. While preserving broader brand identity/essence, the successful candidate will be a champion for Chains priorities while ensuring he/she provides a holistic view of all channels/chains programs to identify potential opportunity gaps and reduce silos. This role is a critical thought partner for the GM, US Chains who also oversees the chains commercial strategy.
Major Responsibilities / Accountabilities:
Oversight and management of the Chains Marketing function with nation-wide scope and impact. Champion for Chains customer requirements during annual planning and program brief development to ensure these dynamics (shopper, customer, distributor) and needs are represented and incorporated. Core responsibilities for the following:Leads Joint Business Planning (JBP) with Chains Customers
Manages end-to-end JBP process with key customers as identified by Chains GM to ensure channel/customer marketing programs are delivered in time and in line with channel/brand strategy
Works with Chain Sales Lead to develop, articulate and implement JBP priorities and output
Linked to key functions during JBP development process to help inform choices: Channel team, Innovation Hub, PRUSA portfolio strategy, and eCommerce
Ensures customers' strategy remains at the core of all JBP work throughout the process
Ensures JBP output quality through timely coordination and assembly of all important data and information during the process (e.g., insights, financials, marketing info, operations issues, syndicated data, etc.); coordinate with cross-functional teams to capture the type of information that each will be responsible for integrating
Sets specific JBP objectives with Chains customer level / % of opportunity realization within target channels
NNS growth in Chains accounts
Implements and communicates Chains customer activation strategies based on PR USA / channel priorities and programming available in buy books
Provides holistic view of total chains programs as well as identify gap opportunities leveraging category customer insights to Channel Team
Customer / distributor specific sell decks:Oversees the assembling of presentations, decks; Manages, sets, and tracks objectives at the account/program level; Calculates & analyzes ROI with KPIs, results; capture key learnings and communicate to channel teams
Ensures quality delivery and dissemination of sell decks with program objectives / goals; shopper insights that anchor each national program; program media support; one-page sell sheets
Effectively translates and communicates brand standards to sales leads/ customer / distributor
Supports sales leads in delivering State/channel marketing plan during AOP and QBR meetings
Co-leads Monthly business reviews with VP Chains Sales to identify course correction actions and fuel this information to Brand/Channel Marketing team
Program input, feedback, and ROILeads Chain AOP Planning Process
Leads M2S "discovery" process representing overall PRUSA Chains division, acting as the voice of the National and Regional chains
Sets and Tracks objective; calculate & analyze ROI with KPIs, results, capturing key learnings and communicating to channel teams
Ensures business partner satisfaction (Channel, Sales, and Distributor teams)
Provides Chains customer market insights and needs to Channel teams as part of annual planning and master program briefing process
Provides ongoing feedback to brand and channel marketing teams
Plans and coordinates "Chains Annual Sales Meeting" in collaboration with brand and channel team
Chains customer connection:Synthesizes inputs from multiple functions and develops / communicates Chains strategy for Chain Team AOP meetings, Chains Division meetings, Distributor meetings, and PRUSA SR Mgmt meetings
Top-to-top connect to Chains customer category buyers, Division General Managers and key Distributor Management
Talent development and culture cultivation:Leads and mentors Sales Enablement Managers, Chains in both performance and career development.
Demonstrates leadership attributes aligned with PR USA's core values: deliver through collaboration, growth mindset, bold and agile, growth mindset, drive results, and consumer centricity
The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.
Education: Minimum of Bachelor's degree - preferably in Marketing or Business Administration with a concentration in Marketing; Proficiency in a wide array of office software platforms (MS Outlook & Office). Experience / Background: Minimum 10-15 years of work experience in relevant marketing, trade/retail management or brand positions, with significant exposure to brand building activities. Preferred previous work experience in sales, or experience working closely with sales. In depth understanding of how to create Chain customer activation strategies and drive local commercial planning. Travel: This position may travel up to 30% of the time.
Functional CompetenciesAbility to manage a high degree of complexity and to distil and translate information.
Affinity for Chain customer dynamics and awareness of how these opportunities may shape national programs - and vice versa.
Exceptional cross-organization consensus-building skills with the ability to gain buy-in and universal alignment.
Executive-level communication and reporting skills; can communicate effectively in customer/distributor meetings.
Ability to build trust, influence, and relationships with diverse team members at all levels and across various functions; ability to leverage relationships to accelerate delivery; ability to use these skills to facilitate connection with stakeholders across the organization.
Strong program management experience with the ability to prioritize work in a rapid-changing environment and synthesize information from massive volume of data and ambiguous situations.
Deliver materials on-time to the highest business partner satisfaction.
Strong Business acumen and understanding of field and Chain customer / distributor requirements.
Proven experience in managing and leading a large diverse team.
Leadership CompetenciesGrowth Mindset: Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
Consumer Centricity: Building strong customer relationships and delivering customer-centric solutions.
Drive Results: Consistently achieving results, even under tough circumstances.
Deliver through collaboration: Building partnerships and working collaboratively with others to meet shared objectives.
Bold and Agile: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder; courageous; strong decision-making ability that keeps the organization moving forward.
Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging to help them meet both their career goals and the organization's goals.
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
* Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
* Offers will be subject to United States local terms
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