Based in New York City, the Creative ContentDirector will be in charge to:Develop superior creative content for the Drive Market as well as "lookalike" marketsEnhance consumer centricity fueling creative development with strong cultural insights gathered locallyEnsure global brand consistency and adhere to high brand standards & guidelines
ACCOUNTABILITIES Be the BrandCo representative in the Drive Market and steward of the brand during all phases of the creative development process; Illuminate the Brand Timeless Story; convey Brand Co strategies, ensure adherence to brand guidelinesGather requirements from Market Activation Managers (within BrandCo) and local marketers (within Markets) regarding creative content needs and local consumer insightsPartner with Drive Market Brand Management to lead the IAT (inter agency team) big idea process and co-create communication briefs that will both build brand strength and deliver brand growth objectives of the Drive MarketLead the development of creative assets based on global brand strategy and co-created communication briefs. Those assets can include: Local ATL Campaign (all media), Key digital assets, Strategic Limited editions and related assetsConsult and provide feedback on Drive Market led creative asset development.Share creative brief guidelines with local marketing teams in receive markets for other creative assets (e.g.: BTL, L3F)Manage relationship with creative agencies and partners (incl. cost control): global agency and/or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc.Liaise back with Brand Teams in BrandCo HQ to ensure developments are on-brand and on-strategyShare content created with Market Activation Managers for broadcast to other receive marketsCo-develop with Head of Digital of BrandCo the types of content creation required for each brand
KEY SKILLS AND EXPERIENCE REQUIRED Degree: Bachelor's Degree in marketing / CommunicationsProfessional experience: Transversal Experience: Business & Creative / Mkt & CreativeStrong experience in developing global and/or local creative campaignsSuccessful creative execution track record preferably lifestyle or luxury brandsStrong experience in leading creative development with multiple stakeholders, including agenciesExperience working in the drive market culture, with strong understanding of wine & spirits categoryLocal language fluent proficiencyGlobal experience (a plus)
Marketing functional skillset (internal Pernod-Ricard) Creativity (Leading edge)Insights into Action (Leading edge)Digital Acumen (Leading edge)Project Management (Mastery)Influencing & Partnering (Mastery)Brand portfolio & strategy (Mastery)Communication Skills (Mastery)Consumer centric content (Mastery)
Leadership Attributes & Competencies (internal Pernod-Ricard) Courage (in the Bold & Agile attribute)Nimble learning (in the Bold and Agile attribute)Customer Focus (in the Consumer centric attribute)Cultivates Innovation (in the Consumer centric attribute)Tech Savvy (in the Consumer centric attribute)Drives results (in the Deliver through collaboration attribute)Collaborates (in the Deliver through collaboration attribute)Plans and aligns (in the Deliver through collaboration attribute)Instills trust (in the Open & Authentic attribute)
* Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
* Offers will be subject to United States local terms.
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