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Posted July 23rd

Creative Content Director - Avion & Altos

New York, New York

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Pernod Ricard USA



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Posted July 23rd

Creative Content Director - Avion & Altos

New York, New York






Full Time


Based in New York City, the Creative ContentDirector will be in charge to:

  • Develop superior creative content for the Drive Market as well as "lookalike" markets

  • Enhance consumer centricity fueling creative development with strong cultural insights gathered locally
  • Ensure global brand consistency and adhere to high brand standards & guidelines

  • Be the BrandCo representative in the Drive Market and steward of the brand during all phases of the creative development process; Illuminate the Brand Timeless Story; convey Brand Co strategies, ensure adherence to brand guidelines
  • Gather requirements from Market Activation Managers (within BrandCo) and local marketers (within Markets) regarding creative content needs and local consumer insights
  • Partner with Drive Market Brand Management to lead the IAT (inter agency team) big idea process and co-create communication briefs that will both build brand strength and deliver brand growth objectives of the Drive Market
  • Lead the development of creative assets based on global brand strategy and co-created communication briefs. Those assets can include: Local ATL Campaign (all media), Key digital assets, Strategic Limited editions and related assets
  • Consult and provide feedback on Drive Market led creative asset development.
  • Share creative brief guidelines with local marketing teams in receive markets for other creative assets (e.g.: BTL, L3F)
  • Manage relationship with creative agencies and partners (incl. cost control): global agency and/or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc.
  • Liaise back with Brand Teams in BrandCo HQ to ensure developments are on-brand and on-strategy
  • Share content created with Market Activation Managers for broadcast to other receive markets
  • Co-develop with Head of Digital of BrandCo the types of content creation required for each brand


  • Degree: Bachelor's Degree in marketing / Communications
  • Professional experience: Transversal Experience: Business & Creative / Mkt & Creative
  • Strong experience in developing global and/or local creative campaigns
  • Successful creative execution track record preferably lifestyle or luxury brands
  • Strong experience in leading creative development with multiple stakeholders, including agencies
  • Experience working in the drive market culture, with strong understanding of wine & spirits category
  • Local language fluent proficiency
  • Global experience (a plus)

  • Marketing functional skillset (internal Pernod-Ricard)

  • Creativity (Leading edge)
  • Insights into Action (Leading edge)
  • Digital Acumen (Leading edge)
  • Project Management (Mastery)
  • Influencing & Partnering (Mastery)
  • Brand portfolio & strategy (Mastery)
  • Communication Skills (Mastery)
  • Consumer centric content (Mastery)

  • Leadership Attributes & Competencies (internal Pernod-Ricard)

  • Courage (in the Bold & Agile attribute)
  • Nimble learning (in the Bold and Agile attribute)
  • Customer Focus (in the Consumer centric attribute)
  • Cultivates Innovation (in the Consumer centric attribute)
  • Tech Savvy (in the Consumer centric attribute)
  • Drives results (in the Deliver through collaboration attribute)
  • Collaborates (in the Deliver through collaboration attribute)
  • Plans and aligns (in the Deliver through collaboration attribute)
  • Instills trust (in the Open & Authentic attribute)

  • * Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    * Offers will be subject to United States local terms.

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