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Posted November 18th

Brand Manager, Innovation

New York, New York


Pernod Ricard USA logo

Employer

Pernod Ricard USA

Industry

Supplier

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Posted November 18th

Brand Manager, Innovation

New York, New York

Function

Marketing

Experience

Other

Type

Full Time

Position Title: Brand Manager, Innovation

Location: New York, NY

Must be fully vaccinated for Covid-19 (at least two weeks after last vaccine dose) and present proof of upon hiring unless they qualify for a reasonable accommodation based on a disability or sincerely held religious belief (effective December 8, 2021).

Introduction

PR North America is the largest region globally for the company. The market is diverse with some states that have awareness and usage of specific spirt categories and Pernod-Ricard brands, and others that are emerging. The spirit industry in North America is complex and constantly evolving. It's a fun and challenging environment with plenty of opportunity to make a mark. It's also an exciting time to be a key part of the Group's Marketing Transformation, with a significant step-up in Innovation at Pernod Ricard and the creation of the new North America Regional Innovation Hub.

The person needs to be an experienced innovation manager, who thrives with complex projects, has strong project management and influencing skills, can collaborate for superior results and who is truly passionate about innovation. The person should also have a #Gamechanger spirit that will make them go the extra mile to impact the business.

Job Aim

To deliver this vision this role will:

  • Establish Consumer Centricity, as a best practice and key ingredient in the Pernod Ricard brand building model, across the business by putting consumers, shopper and customer at the heart of all decision making. Test and validate concepts to maximize opportunity/success rate.
  • Support product development for the PRNA Innovation Hub: End to End Project management, design, liquid development, etc up until launch in NA market.
  • Drive development of innovation pipeline across the biggest PRNA Brand(s) to influence and drive growth.
  • Support creation and management of Innovation Roadmap & KPIs according to the business needs/strategy of the market and in line with the local and global brand priorities.
  • Foster collaboration and drive for action working with COE, Brand Companies, and Local Brand Marketing Teams.
  • Proactively contribute to the global Pernod Ricard Innovation community to build and share learnings with the International Innovation Hubs, Brand Companies (BrandCos) and Global HQ teams.
  • Work with a diverse team of Innovation Experts:Handling insights, ideation, development, through to go to market strategies across the market. This will require strong management and leadership and influencing skills.

  • Roles and Responsibilities

    Drive consumer centricity across the business

  • Support and drive the building of innovation for the North America consumer for one of the most dynamic spaces in the industry;, thus consumer/market evidence will be needed to bring along partners and ensure the North America focus.
  • Leverage analytic, insights, and test, learn & optimize (TLO) methodologies to deliver consumer relevant innovation.
  • Support insight testing throughout the stage-gate process, establish clear criteria to advise go to market go/no go decision.
  • Encourage a holistic approach to include the consumer, sales, Retailer and Distributor feedback to identify and enhance innovation efforts
  • Balance rigor, data and TLO with the need for agility and speed to market.
  • Influence and shift culture to drive consumer centricity from ideation to execution.

  • Support product development and pipeline development, liaising with COE, Brand Cos and Local Brand Marketing Teams

  • Collaborate with Project Management for End to End Project management to gain alignment on innovation platforms, pipeline, agenda for the region.
  • Support portfolio strategy, partner in ideation, lead design briefs and product development - all the steps of Front end Innovation, together with Local/COE partners to get each innovation ready for launch
  • Work the innovation pipeline to move projects through the system, deliver on P&L/budget responsibilities while balancing the critical aspects of the innovation that aren't negotiable
  • Partner with Sales, Commercial lead, Chains to maximize chances of commercial success with retailers
  • Partner with local marketing team to develop launch plans and launch product to market

  • Create and manage an Innovation roadmap & KPIs according to the business needs/strategy of the markets

  • Support team to help identify and build out the largest innovation opportunities in the North America market.
  • Build out strategic innovation platforms that cut across the portfolio and drive big ideas for a Brand(s) to deliver incremental, sustainable innovation to market.

  • Create a mid/long-term roadmap grounded in consumer insights, that leverage demand, and create a true sustainable advantage versus competition
  • Mine the innovation pipeline for quick wins that are relevant to the market or "lift and shift innovation" that fit North American demand opportunities for year one launch while also building out the long-term innovation pipeline.
  • Support the establishment of KPIs to measure innovation development progress and post launch success.


  • Foster strong collaboration and interaction with cross functional partners, local and global brands

  • Identify business opportunities and possible synergies and pain-points in the North American market to illuminate opportunities for both countries or country-specific needs.
  • Ensure strong collaboration on common projects with COE, Local Brand Teams, CORBY, Operations and Sales through ideations, working sessions, commitments, and agreed-upon KPIs.
  • Support best practice share outs with other International Hubs, Global and Local Brand Companies, Global PR Headquarters, and Marketing teams.
  • Push and support excellence in delivery (Post-Evaluation Analysis, reporting etc...).
  • Foster Innovation network (regular meetings, sharing sessions).

  • Coordinate and support local brands and Affiliate Innovation

  • Coordinate and align on the innovation opportunity and pipeline across Canada (CORBY) and the US.
  • Identify insights and TLO opportunities working with local brand distilleries and their customer base and assets

  • Wider contribution at Regional level

    Play an active and strongly engaged role in raising the standard and profile for Marketing across the North America region. Be an active contributor towards the overall Marketing Transformation of Pernod Ricard.

    Scope of role

  • Indirect Reports: Project Management. Responsible for influencing and coordinating support for innovation development working with Project Managers, Insights, Finance, R&D, Operations, and Sales.
  • Key external contacts: Research suppliers, creative agencies, consultants, industry experts, External Collaborators
  • Key internal contacts: Role-appropriate peer group management in PRNA, HQ, Local and Global Brand Companies
  • Budget responsibility: Partial P&L Responsibilities; responsible for own projects being on budget

  • Travel

  • US 10% (TLOs in market; key retailers; insights work)
  • Post-Covid: May be some International Travel to Global BU/Paris

  • Required skills

    Leadership Model

  • Grow diverse teams
  • Bold & agile
  • Open & Authentic
  • Consumer Centric*
  • Growth Mindset*
  • Deliver through collaboration*

  • Qualifications

  • Master's degree preferred but not required

  • Proven Innovation Experience

  • A minimum of 5+ years brand marketing, product development and/or project management experience. BevAl, CPG, Luxury, Lifestyle or Fashion experience a plus.
  • Drive collaboration to move projects forward in a complex, matrix organizational structure. Ability to push through challenges, setbacks to manage projects through to delivery.
  • Demonstrated ability to develop strategic innovation platforms/framework.
  • Ability to deliver strong incremental innovation pipeline opportunities
  • Creative and analytical talent to optimize ideas grounded in consumer/market insights.
  • Financial acumen and analytical experience and skills to manage P&L, forecasts and costs while staying true to the "must have" innovation deliverables.
  • Proven ability to influence and drive action working with cross-functional teams (internal and external to Pernod Ricard)

  • Languages: English (must have excellent/fluent business proficiency in written and verbal communication); Spanish or French a plus
  • Project Management Skills: Strong project management skills - ability to drive overall project management, understand critical path and manage to deadlines in a complex environment.
  • Technical skills: Powerpoint, Excel, Word, MS Teams; Project Management tools

  • Who are we?

    Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/

    Working at Pernod Ricard

    Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.

    Benefits

    Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

    * Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    * Offers will be subject to United States local terms.

    Job Posting End Date:

    Target Hire Date :
    2021-12-17-08:00

    Target End Date :
    Location
    New York, New York