Position Title: Brand Manager, Altos
Location: New York, NY
At Pernod Ricard, your safety and well-being are our top priority. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after last vaccine dose) as a condition of employment, and proof of vaccination will be required. The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law.
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
Pernod Ricard USA offers an extensive benefits package that includes: Product allowance to enjoy on Pernod Ricard products Competitive paid Time Off Plan + Well Being Days Medical, dental, vision and life insurance Gym reimbursement Employee Assistance Program BetterUp Care wellness benefits
And much, much more! For more information regarding our offerings, please visit : PRUSABenefits.com
* Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
* Offers will be subject to United States local terms.
Position SummaryA high-exposure and growth opportunity Brand Management role within one of Pernod Ricard's most dynamic brands, the Altos Brand Manager will have total ownership and responsibility for the brand strategy, supported by Brand Director and an Associate Brand Manager, leading key projects to help drive growth for the Agave portfolio. This exciting role requires a broadly skilled and experienced Brand Manager who has a strong brand management (consumer/customer, communication/commercial), who can balance thinking strategically with the key execution priorities on the business and a strong ability to manage and influence upper levels of the PRUSA and Global Brand Company organization.Classic brand management responsibilities will include working across domestic and global cross functional teams (including but not limited to PR, digital, finance, media/engagement and activation) strategic planning, managing agency relationships, evaluating creative and brand plans and owning business analysis as part of P&L management. This role offers the opportunity to be highly independent as part of a large, dynamic and highly collaborative team. The position will report to the Senior Brand Manager and be supported by the Director, and VP. Additionally, the team is supported by two other Senior Brand Managers and Brand Managers.
CAPABILITIES Strong knowledge of marketing principles, as well as strong strategic and analytical skills.Ability to turn insights into marketing actions and recommendationsStrong understanding of commercial levers to drive business, commercial strategy and marketing program developmentMust be results-oriented, organized, demonstrating the ability to lead, influence and motivate othersCreative, conceptual and imaginative, yet practical enough to solve day-to-day problemsAbility to manage projects independently from start to finish and meet deadlinesComfortable interacting with all levels of management, including senior leadershipAbility to thrive in an entrepreneurial, fast paced and dynamic environmentStrong interpersonal, communication, influencing and analytical skillsAbility to drive the vision for the brandExcellent communication, presentation and interpersonal skills
SKILLS/PROFICIENCIES: Proficient knowledge and use of MS Office (especially Excel and PowerPoint)Excellent marketing skills with very strong business and financial acumenUnderstanding of retailer conversion L3F driving technologiesProject ManagementDevelop action plans to seize opportunities based on analyticsP&L Ownership
Experience BS/BA in Marketing based degree and/or Business (MBA a plus).Minimum, 5-7 years of Brand Management experiencePreferred: Experience in FMCG, BevAlc or lifestyle categoriesProject management skills, data analysis, budget management
Major Responsibilities / Accountabilities: Strategic & Marketing Planning: leading the delivery the annual operating plan. Lead the execution of breakthrough consumer programs (which will include above the line, below the line, and trade facing programs). Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision and strategic priorities.Customer Marketing Program Development - Must be able to create retailer programs focused on the on and off premise channels understanding pre, during, post shop shopper behaviors and dynamics.Innovation: Champion the US consumer in the development of innovation (led by global team) and lead the preparation of in-market execution of new innovations. Bring relevant insights to the table during the innovation process and through collaboration, ensure innovations deliver on the needs of US customers and consumers. Lead the preparation of in-market execution of innovations to include business planning and marketing toolbox preparation.Collaboration & Integration: Lead a cross functional and agency teams (which includes but is not limited to the global brand owners, agencies, field marketing, finance, sales, consumer insights, and other business departments) fostering and building a strong cross functional team.Analysis and Reporting: Report market and competitor trends to identify core business threats / opportunities, working with division and market sales teams. Analyze and reportkey marketing metrics with a view to strengthening marketing plan / activities for the future. Plan and manage multi-million-dollar marketing budget. Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary. Consistently seek to improve existing programming with a lens to understanding and driving key KPIS.Digital & Media: Must be digital first in thinking. Should have a broad understanding of overarching media platforms and campaigns.Internal & External Brand Champion: Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (e.g. management presentations, sales force meetings etc.) and externally (e.g. in front of key customers, PR events etc.).
Nature & Scope: Position is part of the central marketing department. Position will work closely with divisional marketing, sales management, agency services, as well as various vendors.
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