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Posted November 18th

Brand Manager, Absolut

New York, New York

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Pernod Ricard USA



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Posted November 18th

Brand Manager, Absolut

New York, New York






Full Time

Position Title: Brand Manager, Absolut

Location: New York, NY

Must be fully vaccinated for Covid-19 (at least two weeks after last vaccine dose) and present proof of upon hiring unless they qualify for a reasonable accommodation based on a disability or sincerely held religious belief (effective December 8, 2021).

Position Summary

  • A high-profile Brand Management role within one of Pernod Ricard's top priority brands, the Absolut Brand Manager will be responsible for leading key projects to help drive growth against the Absolut portfolio. This exciting role requires a dynamic and experienced Brand Manager who has a strong marketing (consumer & customer) analytical and digital background and can balance thinking strategically with the key execution priorities on the business.

  • Classic brand management responsibilities will include working across cross functional teams (including but not limited to PR, digital, finance, media/engagement and activation) strategic planning, managing agency relationships, evaluating creative and brand plans and owning business analysis as part of P&L management. This role offers the opportunity to be highly independent as part of a large, dynamic and highly collaborative team. The position will report to the Senior Brand Manager and be supported by the Director, and VP. Additionally, the team is supported by two other Senior Brand Managers and Brand Managers.

  • Capabilities

  • Strong knowledge of marketing principles, as well as strong strategic and analytical skills.
  • Ability to turn insights into marketing actions and recommendations
  • Customer marketing program development
  • Must be results-oriented, organized, demonstrating the ability to lead and motivate others.
  • Creative, conceptual and imaginative, yet practical enough to solve day-to-day problems
  • Ability to manage projects independently from start to finish and meet deadlines.
  • Comfortable interacting with all levels of management, including senior leadership.
  • Ability to thrive in an entrepreneurial, fast paced and dynamic environment.
  • Strong interpersonal, communication, influencing and analytical skills
  • Ability to contribute to the vision for the brand
  • Excellent communication, presentation and interpersonal skills.

  • Skills/Proficiencies

  • Proficient knowledge and use of MS Office (especially Excel and PowerPoint),
  • Excellent marketing skills with very strong business and financial acumen.
  • Understanding of retailer conversion L3F driving technologies (Ibotta, Crisp, etc)
  • Project Management
  • Develop action plans to seize opportunities based on analytics
  • P&L Ownership

  • Experience

  • BS/BA in Science based degree and/or Marketing (MBA a plus)
  • Minimum, 5-7 years of Brand Management experience
  • Preferred: Experience in FMCG, BevAlc or lifestyle categories
  • Project management skills, data analysis, budget management

  • Major Responsibilities / Accountabilities

  • Strategic & Marketing Planning: Help deliver the annual operating plan. Lead the execution of breakthrough consumer programs (which will include above the line, below the line, and trade facing programs). Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision and strategic priorities.
  • Customer Marketing Program Development - Must be able to create retailer programs focused on the on and off premise channels understanding pre, during, post shop shopper behaviors and dynamics.
  • Innovation: Champion the US consumer in the development of innovation (led by global team) and lead the preparation of in-market execution of new innovations. Bring relevant insights to the table during the innovation process and through collaboration, ensure innovations deliver on the needs of US customers and consumers. Lead the preparation of in-market execution of innovations to include business planning and marketing toolbox preparation.
  • Collaboration & Integration: Lead a cross functional and agency teams (which includes but is not limited to the global brand owners, agencies, field marketing, finance, sales, consumer insights, and other business departments) fostering and building a strong cross functional team.
  • Analysis and Reporting: Report market and competitor trends to identify core business threats / opportunities, working with division and market sales teams. Analyze and reportkey marketing metrics with a view to strengthening marketing plan / activities for the future. Plan and manage multi-million-dollar marketing budget. Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary. Consistently seek to improve existing programming with a lens to understanding and driving key KPIS.
  • Digital & Media: Must be digital first in thinking. Should have a broad understanding of overarching media platforms and campaigns.
  • Internal & External Brand Champion: Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (e.g. management presentations, sales force meetings etc.) and externally (e.g. in front of key customers, PR events etc.).

  • Nature & Scope

  • Position is part of the central marketing department.
  • Position will work closely with divisional marketing, sales management, agency services, as well as various vendors.

  • Who are we?

    Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

    Working at Pernod Ricard

    Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.


    Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

    * Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    * Offers will be subject to United States local terms.

    Job Posting End Date:

    Target Hire Date :

    Target End Date :
    New York, New York