Job Title: Associate Manager, Sales Enablement- Liberty
Reports To: Director, Sales Operations & Planning
The Associate Manager, Sales Enablement will be responsible for last-three-feet (L3F) planning and execution support for PR USA's national programs at the division-level. The role will work directly with the Field Sales Team(s) to ensure L3F focus and resources are prioritized according to the PRUSA account segmentation model (ACE). Additionally, the incumbent will provide tactical support through POS/VAP coordination, and logistical support to execute programs and events in assigned markets. The role also supports the DSOP developing commercial key performance indicators (KPIs) and assessing program performance (ROI) within the framework and context of the PRUSA account segmentation model (ACE).
This position reports directly to the Director, Sales Operations & Planning for the respective division.
Major Responsibilities / Accountabilities:
Core responsibilities for the following:
L3F for national program execution: 70%Coordinates the POS, swag, and VAP materials ordered from buybook by Sales and delivered to customersServes as the local point-of-contact for national program communication and execution (e.g., experiential, engagement, sponsorships, events, influencers, etc.); support extends to Chains team and customerManages program objectives, measurement, and ROI, ensuring consistency across division / marketsCoordinates and maintains all program recaps & ROIs across division to ensure key learnings are captured and communicated to Field Marketing Directors, Channel / Shopper teams, and Brand teams.Works with DSOP to maintain account segmentation model for assigned division / markets to ensure local resources and focus are invested in highest growth potential accountsKey conduit within division for capturing and communicating activation and execution Best Practices both within division and with channel / brand teams on behalf of division.
Distributor / customer interactions: 20%Assists in program communication with distributor trade development groups and key division customersTactical support for internal planning processes and program activation - provides ACE segmentation support to ensure assets & tools optimizationCollaborates with field sales & marketing on A&P and LMF budget processes to ensure resources are invested according to portfolio / brand and ACE account prioritiesNew item samples logistics coordination for divisionCoordinates meetings and develops materials and presentations for distributor-PRUSA local market L3F & retail execution-related meetings
Local event and program coordination: 10%Support Field Marketing Manager in tactic(s) execution, agency management, and event logistics associated with local or national programming.Division lead for all retail sampling events, both on and off-premise - requires collaboration across field marketing, agencies, distributor, chains and field sales teamsWhere applicable, provide targeted support event logistics associated with Chain programming / events.
The role requires a highly motivated self-starter with strong organizational and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.
Education: Minimum of Bachelor's degree - preferably in Marketing or Business Administration; Proficiency in a wide array of office software platforms (MS Outlook & Office).
Experience / Background: Minimum 3-5 years of work experience in relevant marketing or sales capacity.
Travel: This position may travel up to 30% of the time.
Functional CompetenciesStrong financial / business / analytical acumen. Understanding of understanding of customer and distributor requirements.Ability to analyze data and generate actionable insights.Excellent verbal and written communication skills, as well as outstanding aptitude for time management.Demonstrated proficiency in problem solving, prioritization, and the ability to multitask in a rapid-changing environment.Strong attention to detail.Flexile and able to work with agility.Ability to communicate effectively, verbally and in writing.Ability to anticipate needs of stakeholders and deliver proactively against their needs.Strong relationship-building skills with internal and external partners.Deliver materials on-time to the highest business partner satisfaction.
Leadership CompetenciesGrowth Mindset: Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.Consumer Centricity: Building strong customer relationships and delivering customer-centric solutions.Drive Results: Consistently achieving results, even under tough circumstances.Deliver through collaboration: Building partnerships and working collaboratively with others to meet shared objectives.Bold and Agile: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder; courageous; strong decision-making ability that keeps the organization moving forward.Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging to help them meet both their career goals and the organization's goals.
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
*Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
* Offers will be subject to United States local terms.
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