Apply to this job

Back to search

Posted November 1st

Director of Sales East





Production and Manufacturing

View Full Profile

Posted November 1st

Director of Sales East





Senior Level


Full Time

About The Position

OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible.  OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading edge health benefits to mainstream consumers.


Our team is a special bunch, with a very unique way of working. We’re all fully remote, which makes us all highly collaborative and resourceful. We share a singular mission to make the world a better place with a product that supports your health and is truly enjoyable. And while we’re invested in our product, we’re equally invested in one another's personal development. We’re tightly knit, we’re genuine and we’re always pushing the envelope to do a better job than we did the day before.


OLIPOP is looking for a Director of Sales - East to represent us in the East Coast. In this role you’ll prioritize your time to focus on the highest impact areas, while working with and inspiring our DSD partners, third-party sales resources, retailers, and dynamic team to deliver a whole greater than the sum of its parts. You’ll be leading, managing, and owning the business across the entire East Coast. With laser focus, you’ll be exploring and driving new opportunities, while also building on the high velocities we’re already seeing in the market. 

This role will work closely with the Senior Director of Sales and broader team to further the development, sales, and promotion of the brand while building brand loyalty across all sales channels. If you’re looking for a fast pace, personal growth, responsibility and a lot of fun along the way, then this is a role you’ll thrive in.


Collaborate with senior management, marketing, and national accounts to communicate and execute against company strategic direction, priorities, and financial guardrails.

Establish and manage partnerships with DSD distributors and regional food brokers.

Establish and communicate a monthly volume and distribution plan to achieve overall objectives in the market.

Translate national business strategy into clear and locally executable plans and focus resources accordingly within the territory.

Negotiate funding agreements with distributor partners for all channels of trade. 

Design and implement incentive programs intended to guide distributor organizations in achieving sales objectives.

Execute and evaluate rolling forecasts against annual plans on a monthly basis.

Leverage key consumption data sources, developing fact-based plans and solutions.

Manage key retailers: establish promotion calendars, new items, trade spend investment, post-promo analysis, and retail programs.

Build innovative presentations for total business and distribution partners designed to initiate an action-oriented response.

Lead, motivate, mentor, coach, and train a team of Regional Managers to deliver results by establishing measurable goals by territory and customer.

Provide category management leadership and marketplace insights and analysis.

Conceive of and execute big-picture short and long term plans for portfolio architecture, territory expansion, marketing support, budgets, sales forecasts by SKU, and distributors. Create vision, goals, strategies, objectives, and tactics.

Accountable for cost containment, sales growth, revenue and profit growth.

  • Deeply passionate about Olipop, and inspired by what we represent. Has the desire and hunger to make an impact.
  • Obsession for understanding customer behavior: lives, breaths & dreams about how to better reach and understand our consumers.
  • Enthusiastic and comfortable working in an early stage company. Ability to think rapidly in a growing and changing environment.
  • Experience in the Natural Products Industry and relevant classes of trade with CPG selling background in (refrigerated/ambient/frozen) spaces highly preferred.
  • Established relationships and experience working with key retail accounts in the region, including Rainforest Distribution preferred.
  • Ability to take initiative and work autonomously – you can run with something from beginning to end.
  • Works well with ambiguity – can navigate in the grey and asks the right questions to get at the solution.
  • Analyze opportunities quickly and have an ability to execute company goals efficiently.
  • Resourcefulness to improvise and adapt to deal with daily challenges via creative problem solving.
  • Strong planning, organization and project management skills, along with excellent interpersonal, written/oral communication and presentation skills.
  • Full competence with G-Suite and Microsoft Suite.
  • 5-10 years of experience in sales within a consumer-packaged goods company.
  • Proficient in Data Tools (SPINS, Retailer Portals) and Trade Math (selling price, margins, etc.).
  • Clean driver’s license, reliable transportation and proof of insurance.
  • This is a remote position, however candidates must reside in the East Coast (Florida to Maine) and/ or have knowledge of the region.
Function Details
  • Reports To Senior Director of Sales
  • Direct Reports 5