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Posted June 21st

Vice President of Brand Marketing

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Posted June 21st

Vice President of Brand Marketing





Senior Level




Full Time

About The Position
Job summary
In 2020, O2 won Beverage Marketing Campaign of the Year, and you'll make sure that was just a starting point. We are building "The Patagonia of Hydration," and we're looking for an A+ Brand Marketer who wants to build something that matters.

The Vice President of Brand Marketing is responsible for building O2’s brand awareness, increasing the emotional connection people have with our brand, coordinating all customer-facing communications, and managing our community. 

You will lead our internal marketing team in the development and delivery of engaging and informative campaigns/communications to O2 fans and prospective customers while ensuring a consistently positive visual and written brand experience across channels. 

Depending on your background, you may also lead the development of new partnerships and management of existing ones to ensure deep, meaningful, and mutually beneficial relationships with other brands, partners, ambassadors, and stakeholders within our community.

About O2
O2 is an award-winning Inc. 5000 company that makes clean hydration products while operating a carbon-neutral, mission-driven business. Our values are Honesty, Humility, and Hustle, and we lead by example internally and externally each day to grow as individuals and better our communities. We’re a team of A players committed to doing something important with our careers in a way that positively impacts the world. We serve the everyday athlete who has a high performance lifestyle, and our fans can be found doing things like CrossFit, bootcamp, spinning, and yoga at home and in the gym to stay fit.

Who we’re looking for
We’re looking for a seasoned, outstanding, and hungry marketing leader to join our team of high performers. We’re veterans, entrepreneurs, and athletes united by a quest to help people hydrate and recover with the best products on the planet. We’re a team of A players committed to doing something important with our careers in a way that positively impacts the world. We hold a high standard for ourselves and each other, and we expect exactly the same of you. We’ll welcome you with open arms and will have your back in every way as long as you remain hungry, smart, and humble. 

Core duties and responsibilities
  • Ensure all channels execute content (text, visual, video) in alignment with brand vision and standards to solidify brand positioning and drive new customer acquisition
  • Own Campaigns, from concepting to execution to post-mortem, across channels including events, consumer activations, and digital
  • Lead the development and execution of our marketing plan and content calendar across all communications (email, paid and organic social, partnerships, events, etc.) using direct response selling and persuasive storytelling to promote O2’s products and brand consistently in several marketing channels
  • Optimize performance across all channels of consumer engagement to inform forward-looking planning and development of communications and campaigns
  • Own, execute and measure O2's organic social media presence, leveling-up our current implementation to be best-in-industry
  • Recruit, manage, and measure O2's influencer program to maximize value for all O2 ambassadors and athletes/influencers
  • Derive key insights from consumer research, campaign data, and digital analytics to drive marketing, brand strategy, and creative decisions across all channels
  • Develop, nurture, manage, and activate key partnerships with other brands, ambassadors, and stakeholders in our community to ensure a mutually beneficial relationship driving positive results in sales and/or impact across partners
  • Leverage digital and analog touchpoints to deliver an outstanding customer experience from point of purchase through consumption through repurchase
  • Own and manage O2’s positioning in the competitive environment

Your background
  • 7+ years of experience in the consumer goods or e-commerce space with experience scaling from low eight figures in revenue leveraging brand marketing
  • Successful track record at a startup below 25 people driving brand awareness and sales by managing a team of direct reports
  • CPG/ecomm in your background, fitness in your heart, and data analytics in your blood
  • A solid and demonstrated understanding of marketing and advertising principles
  • Comfortable doing, partnering, and delegating to achieve superior end-to-end marketing results, with ability and appetite to get hands-on when needed
  • Outstanding project management skills with the ability to plan and coordinate workflow
  • Strong understanding of DTC funnels (CAC, CLTV, Churn) and leveraging brand/campaign marketing to grow
  • Demonstrated success using quantitative data and qualitative customer conversations to inform decision making 
  • Experience wearing multiple hats and rolling up sleeves within a remote start-up environment (no job is too small)
  • Outstanding analytical skills with the ability to balance strong creative ideas with ROI
  • A passion for fitness, health, and wellness; likely a current/former competitive athlete
  • Hands-on experience with SEO, CRM, and analytics
  • Willing and able to work unconventional hours (e.g., late nights, some weekends)
  • US Military veteran status and/or a background in sales is a major plus
  • Campaign management at an agency with experience on the brand side a major plus
  • Proven success in developing, nurturing, and executing brand partnerships a major plus

What it’s like to work at O2
We have three values at O2, and we take them very seriously: Honesty, Humility, and Hustle. Our environment is only suited for people who “exceed expectations” and enjoy the fast-paced, high performance culture that comes with working alongside other A players. If you’re up for that, then you’ll love working at O2. We are all-in on our A players and give them the professional opportunity of a lifetime. You’ll be doing the hard work of building a business, and you’ll get experience growing a company that will put you miles ahead of your peers. However, this is not a job for the faint of heart, and you will be expected to demonstrate your drive and commitment on a daily basis. We work remotely, and because we’re all adults, we operate with high degrees of autonomy. At the same time, we don’t mess around - we have been referred to as the “Seal Team Six of CPG companies.” We have a blast when we’re winning and absolutely HATE losing. If you’re one of us, then you know the feeling.

How we operate
  1. We work with the highest levels of Honesty, Humility, and Hustle - always
  2. We run through walls and do whatever it takes to get the job done successfully
  3. We aren’t bottlenecks - we move fast and don’t let others be bottlenecks either
  4. We do what we say we’re going to do - if we commit to something, we honor it
  5. We pay attention to detail - how we do anything is how we do everything
  6. We operate like professionals - we’re on time, prepared, and ready to work hard
  7. We optimize like crazy - we relentlessly learn and get better through data and feedback
  8. We take extreme ownership for our work - our job isn’t done after we send an email
  9. We’re organized - this is how we move fast without letting things slip 
  10. We ask for help/feedback/approval early so as to avoid a scramble

TOP qualities required
  • Creative
  • Analytical
  • Growth Mindset

Location: Remote

Compensation and benefits
  • $100-$135k base salary, bonus and equity potential, work from anywhere (always), comprehensive benefits package (medical, dental, vision), 401K plan with O2 match, fitness membership reimbursement, unlimited vacation, unlimited O2 product and gear, invaluable experience growing a brand from the ground level

Who you are
  • Witty - you’re smart, funny, and gosh darnit people like you
  • Resilient - you’ve got grit and know how to conquer adversity
  • Creative - you can take a powerful idea and see it through execution 
  • Competitive - you HATE to lose and are always measuring how you stack up
  • Great taste - you’ve got an eye for design and aesthetics
  • Hungry and coachable - you’ve got a strong appetite for personal growth 
  • Trendy (without being pompous) - you’ve got a firm grasp on the latest trends and how they’re impacting the market...and you don’t act like a Kardashian
  • Storyteller - you obsess about winning ads/campaigns with emotionally resonant stories
  • Ambitious - you’ve got big dreams and will stop at nothing to achieve them
  • Self-starter - you embrace independence and accountability to deliver results
  • Impatient with a bias for action and results - you move fast and get things done
  • Highly organized and attentive to detail - you don’t let things slip through the cracks
  • Successful - with the track record to prove it
  • Passionate - about meeting goals, moving fast, and fitness/wellness
  • Reliable - you never break your word, ever

Don’t contact us if
  • You’re bored and just looking for a paycheck
  • You aren’t passionate about our brand or what we’re building
  • You’re not a team player and don’t work well with others
  • You need to have someone managing you closely in order to be productive
  • You don’t love health, wellness, and fitness
  • This is going to be “just a job” for you

Do contact us if
  • You want experience that will catapult you ahead of your peers
  • You want to get in with a rapidly growing company at the ground level
  • You want to work with other high performers who will push you to perform at your best
  • You’re a good listener and a fast learner
  • You’re entrepreneurial and work well independently 
  • You want a job where your actions and results will stand out and shine
  • You want to be a part of a company with a soul doing something special
Function Details
  • Reports To CEO
  • Direct Reports 5