- A Brooklyn-based beverage company
- Making a healthier and non-addictive alternative to alcohol
- Launching after 3+ years of stealth R&D and original media creation
- Bringing the first tasty and efficacious fresh kava beverages outside of the Pacific Islands
More about us & kava:
Nothing Special is a Brooklyn-based beverage company making the fresh kava experience, a healthier and non-addictive alternative to alcohol, available to everyone.
After 3.5+ years of stealth R+D and original media creation, working to perfect our product, we’ll be launching the first tasty and efficacious fresh kava beverages outside of the Pacific Islands in early 2023.
Kava is a plant-based beverage from the Pacific Islands that has been consumed socially, culturally, and ceremonially by millions of people for 3,000+ years. Kava is valued for its ability to promote relaxation without any unintended side-effects that disrupt your day-to-day life. It is brewed from the roots of the kava plant, which was first cultivated for human use in Vanuatu.
We envision humankind rediscovering the simple life lived well over a shared drink.
We believe that humankind has become overstimulated and overstressed by the expectations of day-to-day life. We are inundated with digital dopamine hits and pushy performative media. Constant suggestions that we need something more… something special.
But why are we never told that what we have may be all we need? At Nothing Special, we believe real contentment can’t be optimized by an algorithm - it creeps up out of nowhere in the analog in-betweens. The special is found in the nothing special - in the simple life lived well.
To honor kava’s past, steward its future, and make world-class kava experiences accessible to everyone.
When you drink high quality, fresh kava, it’s easy to put away the screen and embrace the luxury of the analog already around you. Kava promotes meaningful relaxation without impairing mental clarity. That is something special, worth honoring, and stewarding.
Kava is nothing new. But now, more than ever, we believe it can help us rediscover the simple life lived well. Therefore, we are on a mission to make world-class kava experiences accessible to everyone.
We are an experienced team, passionate to bring world-class kava experiences to everyone. Our current team comes with experience from Impossible Foods, McKinsey & Co., Lazard, and Centerview Partners, working on a variety of consumer brands in food & beverage.
We love sharing a drink together (kava or any other beverage) while exploring Brooklyn (and sometimes the Pacific Islands!).
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