Nature's Bakery



About Us

Founded in 2011 by father and son bakers, Dave and Sam Marson, Nature’s Bakery is on a mission to bring the goodness of delicious, healthy baked snacks to people everywhere.  We bake it up a notch by thoughtfully crafting our on-the-go snacks using real, wholesome ingredients.  Because we believe everyone’s journeys should be fueled with the good stuff, we use only non-GMO ingredients and no high fructose corn syrup, soy or dairy.  Nature’s Bakery is committed to making healthier snacking available for all, partnering with Feeding America® to make this a reality. 

Today, we are still family-owned and one of the fastest growing snack brands in the category with over $100M in sales.  We are best known for our stone ground whole wheat Fig Bars, but have expanded our assortment to include gluten-free and organic varieties because we want our snacks to be accessible to everyone and no two people are exactly alike.   Driven by a passion to make snacking delicious and good for you, we’re constantly pushing a new take on baked at our two owned manufacturing facilities.   Backed by a leading private equity firm, VMG Partners, we have a bright future ahead of us.  Come bake with us and create a world of snacking that is both good, and good for you.