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Moet Hennessy USA

Sr. Brand Manager, Chandon

New York, NY · Posted Mar 4
Position

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you'll craft unforgettable experiences that drive the collective success of our 26 Maisons - each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life's most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you'll flourish.

Office/Location: Moet Hennessy 7WTC HQ, 3- days in the office/Hybrid schedule.

The Senior Brand Manager, Chandon, is a key contributor to the development and implementation of an innovative, consumer-centric brand marketing strategy. This role ensures the execution of programming and activations across all markets and channels, in alignment with Maison brand strategy and the broader MHUSA 2030 Strategy. The position requires collaboration with key stakeholders to develop programming that aligns with the long-term vision for the brand, enhancing brand desirability and value growth.Job responsibilities

Profile | Key Accountabilities

Marketing Strategy:
  • Collaborate with the Brand Head and key stakeholders to define Chandon's brand strategy and marketing objectives that support the MHUSA 2030 Strategy.
  • Contribute to Chandon's annual U.S. marketing priorities and support key programs and platforms.
  • Oversee the execution of Chandon's marketing programs and activations to ensure volume and profit targets are met.
  • Lead the development and articulation of Chandon's Must Have Programs, providing strategic direction to key stakeholders.
  • Plan and manage the brand's A&P deployment strategy in partnership with Strategy & Business Planning.
  • Lead the annual brand planning process in collaboration with various teams.
  • Ensure the adoption of national brand strategy and programs at Chandon Brand Home in California.

Brand Management:
  • Collaborate with Trade Marketing and Maison teams to design and develop luxury POS materials and brand assets.
  • Define, communicate, and oversee the management of Chandon programming KPIs.
  • Maintain awareness of brand health and consumer insights, ensuring necessary adjustments to brand planning.

Relationship Management:
  • Develop and maintain strong, collaborative relationships internally and externally across the Chandon brand and Champagne & Sparkling team.
  • Manage relationships with various teams to build and maintain commitments for brand priorities.
  • Build and maintain successful relationships with agency business partners, distributors, trade, and other stakeholders.

Leadership:
  • Provide marketing thought leadership and brand-specific insights to the Champagne & Sparkling team.
  • Provide leadership, tactical direction, and development support to Chandon Associate Brand Manager and Integrated Marketing Manager.
  • Contribute to the growth of creativity and innovation across the team and within Chandon Maison.
  • Support the development and evolution of collaborative ways of working across all Chandon stakeholders.

Education:
Bachelor's Degree, MBA Preferred

Professional Experience:
  • 7+ years of brand marketing experience, preferably in luxury consumer goods or U.S. wines and spirits industries.

Practical/Technical Knowledge:
  • Understanding of brand strategy development in a commercial context.
  • Possess an elevated taste level and an understanding of luxury brand positioning and execution.
  • Strong commercial orientation with a deep understanding of the marketing/sales relationship.
  • Strong financial orientation with a deep understanding of depletions, sales, DOI, and P&L management.
  • Solid knowledge of cultural trends influencing luxury sectors.
  • Demonstrated success influencing cross-functional stakeholders, including senior leaders.
  • Strong presentation skills and comfortable presenting in front of large groups.
  • Strong analytical skills to support data-driven decision making.
  • Understanding of the U.S. three-tier distribution system is a plus.