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Posted September 14th

Market Associate _ Los Angeles

Los Angeles, California

MKTG logo

Employer

MKTG

Industry

Promotions and Events

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Posted September 14th

Market Associate _ Los Angeles

Los Angeles, California

Function

Marketing

Experience

Mid-Level

Type

Full Time

About The Position
We're looking for an event market associate to oversee Diageo brand activation and consumer engagement programs at scale in the on & off-premise. MKTG Market Associate are event specialist and local market experts.
You will support pre and post event responsibilities, from planning and preparation, to execution and reporting. Event elements include staffing, product sampling, consumer engagement, asset transportation, POS coordination, and execution. The role requires close collaboration with a Market Manager and cross business counterpoints. Prior sampling event and execution experience is a plus! 

Responsibilities: 
  • Work alongside Market Manager to support local event performance and execution excellence 
  • Ongoing recruitment and hiring of brand ambassadors and event specialists for sampling events 
  • Motivate and manage teams of brand ambassadors and event specialists on a daily basis 
  • Staff specialists and BA’s for sampling and special events through company staffing application 
  • Ensure staff are trained and prepared to implement events 
  • POS and assets are available, ready, and working before each event 
  • Use a creative eye to bring brands to life through experiential events  
  • Audit events to ensure executional excellence and compliance with state sampling laws and local regulations  
  • Support cross agency and in-market communications 
  • Follow standard operating procedures, policies, and protocols for issue resolution  
  • Assist Market Manager in socializing success, reporting insights, and opportunities 
  • Report and recap data and insights for real-time measurement & evaluation  
  • Be content minded and able to manage social media channel(s) to amplify events and event execution  
  • Help manage local storage and coordination of point-of-sale materials / and event assets  
  • Approve and submit staffing payroll and expenses 
  • Serve as contact part-time brand ambassador staff
Qualifications
  • Previous experience with marketing / promotional events is a plus
  • Knowledge and or previous experience within spirits category / industry is a plus 
  • Effectively recruit, manage, and train local market execution staff
  • Proficient in Excel, Keynote, PowerPoint
  • Tech savvy  
Additional information
  • Comprehensive healthcare plans 
  • Reimbursable Expenses
  • PTO
  • 401k 
Function Details
  • Reports To Reports To Event / Market Manager