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Posted December 3rd

Associate Account Executive

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Promotions and Events

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Posted December 3rd

Associate Account Executive





Entry Level


Full Time

About The Position
  • Develop central activation plans and budgets across all brands / programs, channels, and departments 
  • Forecast, track, and reconcile activation budgets
  • Estimate event costs by brand, program, market and tier
  • Deploy market budgets and event allocations by brand, channel, and program 
  • Build and own annual, quarterly, and incremental event plans including the planning process, timelines, and communication to internal and external stakeholders 
  • Guide activation strategy based on experiential objectives
  • Develop and implement activation strategy and ways-of-working; including sponsorship strategy, guidelines & checklists, approval process, financial process, measurement, and value reporting  
  • Track performance and provide regular / reoccurring insight reports by market, brand, and program
  • Streamline communications to / from field activation to ensure brand / central / field alignment  
  • Create and provide up-to-date activation playbooks & production guidelines for all brands / programs
  • Update programs with new brand direction, market insights, seasonal changes, POS, assets, best practices, etc. 
  • Ensure activation teams are using all current activation elements, assets, POS, uniforms, etc. needed to execute
  • Provide day-to-day brand guidance, direction and central support to local event activation teams
  • Lead central projects that drive work improvements or efficiencies
  • Socialize success and opportunities to regions and Diageo marketing community 
  • Consumer marketing and or relevant agency experience
  • Superior project and time management skills
  • Strong written and verbal communication skills 
  • Ability to multi-task and manage multiple workstreams at once 
  • Excellent client relationship building / service skills
  • Strong budget management skills and experience
  • Performance driven with ability to set and achieve goals 
  • Data driven and analytical mindset
  • Highly organized and detail oriented
  • Ability to work within a cross functional team (in office and remote)
  • Proficient in Microsoft Excel, Word, PowerPoint, Keynote and Outlook
Function Details
  • Reports To Senior Account Executive