Apply to this job

Back to search

Posted November 25th

Account Executive - Diageo Spirits & Beer

New York, New York


MKTG logo

Employer

MKTG

Industry

Promotions and Events

View Full Profile

Posted November 25th

Account Executive - Diageo Spirits & Beer

New York, New York

Function

Marketing

Experience

Mid-Level

Type

Full Time

About The Position
Planners must ensure activation teams are armed with the most up-to-date brand information, guidelines, and production playbooks, as well as the right tools and support needed to execute brilliantly! This role is closely attuned to how markets are activating and performing, and responsible for business intervention as needed. The Planning team is a cross channel team, that partners with central client leads daily, to evaluate, extract, and provide insights that guide activation strategy for on, off and non-premise events.

PRIMARY RESPONSIBILITIES:
  • Develop central activation plans and budgets across all brands / programs, channels, and departments 
  • Forecast, track, and reconcile activation budgets
  • Estimate event costs by brand, program, market and tier
  • Deploy market budgets and event allocations by brand, channel, and program 
  • Build and own annual, quarterly, and incremental event plans including the planning process, timelines, and communication to internal and external stakeholders 
  • Guide activation strategy based on experiential objectives
  • Develop and implement activation strategy and ways-of-working; including sponsorship strategy, guidelines & checklists, approval process, financial process, measurement, and value reporting  
  • Track performance and provide regular / reoccurring insight reports by market, brand, and program
  • Streamline communications to / from field activation to ensure brand / central / field alignment  
  • Create and provide up-to-date activation playbooks & production guidelines for all brands / programs
  • Update programs with new brand direction, market insights, seasonal changes, POS, assets, best practices, etc. 
  • Ensure activation teams are using all current activation elements, assets, POS, uniforms, etc. needed to execute
  • Provide day-to-day brand guidance, direction and central support to local event activation teams
  • Lead central projects that drive work improvements or efficiencies
  • Socialize success and opportunities to regions and Diageo marketing community 
  • Serve as the daily POC and partner for Diageo clients 
 
REQUIRED SKILLS & EXPERIENCE:
  • Consumer marketing and or relevant agency experience
  • Superior project and time management skills
  • Experience executing experiential events / projects within a marketing or communications environment
  • Strong written and verbal communication skills 
  • Ability to multi-task and manage multiple workstreams at once 
  • Experience with creating client-facing presentations 
  • Excellent client relationship building / service skills
  • Strong budget management skills and experience
  • Performance driven with ability to set and achieve goals 
  • Data driven and analytical mindset
  • Highly organized and detail oriented
  • Ability to work within a cross functional team (in office and remote)
  • Knowledge and experience in spirits / beer industry is preferred
  • Proficient in Microsoft Excel, Word, PowerPoint, Keynote and Outlook
 
Location
New York, New York