About Us

MISFIT makes cold-pressed juice from MISFIT fruits and veggies: produce that's perfectly good to eat but would get wasted otherwise because it's the wrong size, shape, or color to be sold at retail. In doing so, we're tackling the 6 billion pounds of produce that go unharvested or unsold every year in the U.S.—largely because of aesthetic standards. We started about a year and a half ago and we're now selling in close to 50 locations throughout DC, and we just launched in NYC with Eataly.