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Posted June 22nd

Territory Sales Rep (New York)

Minor Figures logo


Minor Figures


Production and Manufacturing

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Posted June 22nd

Territory Sales Rep (New York)





Entry Level


Full Time

About The Position

We’re Minor Figures. Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista. 

All our products are 100% plant based and vegan friendly with no added sugar. The company is exploding, achieving record sales figures each quarter. 

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions and our team achieving record sales figures quarter-on-quarter.

At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a 100% carbon neutral and now a B Corp certified company.

We have big plans for the future of MF. As we continue to grow at a rapid pace, we’re want to welcome creative, curious, free-spirited, bold thinkers to join us to make that happen.  Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time.  We value individuality and we want you to be yourself.  If you share our love for coffee and you want every day you spend at work to feel like your first, we’d love to hear from you.


The Territory Sales Representative for New York will maintain and grow existing accounts, and prospect and close new accounts within the territory. On-premise sales with cafe’s and foodservice operators are the primary focus, with a secondary focus on independent retail grocery stores. 

This is a field-based position, with expectations to be actively selling in the market four days per week. The ideal candidate is a self-starter, deeply organized, loves to work at a fast-pace, and has excellent relationship development skills. Candidates must be based within the territory.

  • Increase sales and distribution throughout the territory.
  • Actively pursue and onboard new operators by nurturing relationships, understanding operator pain points, and demonstrating the value of the Minor Figures brand.
  • Conduct regular visits and develop strong relationships with existing operators and accounts to retain and grow the business, with a “1% better” focus on each visit.
  • Develop relationships with local distributor-partners that lead to increased sales.
  • Identify prospective customers, and track opportunities and pipeline within the Minor Figures CRM In collaboration with Minor Figures sales leadership team, onboard, train and grow sales with new distributors.
  • Support sales and opportunities with marquee or strategic accounts as requested by regional sales managers/director within the territory.
  • Educate, sample and support distributor representatives, cafe partners, and operators.
  • Juggle multiple priorities, mapping out smart weekly routes to maximize daily field efforts.
  • Utilize Minor Figures tools to build accurate territory forecasts.
  • Participate in regular internal team calls, sharing best practices, feedback on competitors, and market intel.
  • Collaborate with leadership on individual quarterly goals that are challenging yet attainable.
  • Represent Minor Figures in a professional, authentic manner.

You’ll be reporting into our Director of Sales in the Coffee Channel, Gio. Our sales team is broken up into 2 channels; retail grocery and cafe sales. We are all coffee people and are very immersed in the coffee community nationwide. 

Although the entire team is remote we are a very close knit bunch. We might be a small team but we truly believe in our product and know how to speak the language of coffee. We like to build lasting relationships within our team as well as with our customers.

  • You’ll have some form of specialty coffee, foodservice sales experience, or a background in CPG sales/marketing
  • Ideally, you’ll come to us with a good level of knowledge of the territory/geography you are working in, but, we know that can be gained here too.
  • A good level of Comfort with Google Suite is required, experience with Slack and MS Office preferred
  • We’d love to welcome someone to the team who has an entrepreneurial mindset and understanding of early-stage business
  • You’ll be in the field a good deal, so the flexibility to travel & have the ability to travel overnight, for extended customer visits, trade shows, company meetings, etc.
  • Must have a valid driver's license and reliable transportation

We realise that a job is more than just the take home salary each month. So what are you really getting?

As part of the MF team, not only will you have the opportunity to own your role and make it, you and us a success, you’ll also be becoming part of something very special. Minor Figures’ ethos is that everyone is welcome, as long as you leave all hang-ups, social barriers and prejudices at the door.

You’ll embark on a journey that doesn’t have a destination. It just keeps going. Your contribution will help us become the most loved brand on the planet & the number speciality coffee brand. With that, you’ll grow, develop and progress as we do and you’ll play your part in us having a planet to do this on.

But of course, we look after you in the other ways that you’d expect:
  • 15 days vacation (Holiday) Front loaded
  • Health insurance
  • Dental Insurance
  • Vision Insurance
  • Supplemental life
  • More Happi
  • 401(k) included

You will be based in or near ​New York and be familiar with the city. ​

A work schedule of Monday-Friday from ​8:00am- 5:30pm with flexibility for trade shows and other work related travel that may occur on weekends.


At Minor Figures everyone is welcome.  We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunity regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.


You’re sold? The coffee is brewing, you’re ready to hit send and sit back and wait for a response?

In order to make that happen:
  • Submit a resume and any supporting documents to us.
  • Tell us why you want to work for Minor Figures.
Just a heads up, we’re not a traditional team of recruiters and hiring managers. We want to see the human version of you, not just the black & white copy. Our need to find great people needs to be met with a fun and positive recruitment journey, so tell us more about you, however the heck you want.If you've got any questions about the role or what to chat about what life is really like at Minor Figures, email us at


We value the impact & work recruitment agencies have & do. We have people that have worked within & relied heavily on the support of agencies in their career. That said however, we’d really appreciate it if we didn’t receive any unsolicited or out of the blue applications. Thank you!
Function Details
  • Reports To Director of Cafe Sales