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Posted October 28th

Director of Marketing

Austin, TX


Mighty Swell logo

Employer

Mighty Swell

Industry

Production and Manufacturing and Supplier

Founded

2016-01-01

View Full Profile

Posted October 28th

Director of Marketing

Austin, TX

Function

Marketing

Experience

Executive Level

Type

Full Time

About The Position
Location: Austin, TX [must be a current resident or willing to move immediately]
 
As the Director of Marketing for Mighty Swell, you are emboldened by opportunities and are always ready to take on more in order to drive company growth. You manage various projects while working both individually and with the team in order to drive effective results. You are highly motivated and have an eye for digital trends with an opinion of what works within Mighty Swell’s brand voice and what doesn’t. You possess a high energy, full tilt, and collaborative personality to help in the evolution and rise of our powerhouse spiked seltzer brand.
 
Your Main Job Responsibilities…
-Brand Strategy: You understand the brand’s vision and will oversee promotion and advertising efforts to drive sales and build brand awareness. Your responsibilities include developing an overall marketing plan, approving campaigns and measuring the return on investment of various advertising methods.

-KPI Identification & Prioritization: You lead with best practices while overseeing budget and goals for the marketing department as a whole. You analyze results and identify key areas for growth with creativity, innovation, and passion. 

-Partnerships & Advertising: You manage multiple partnerships in different niches (such as PR, sports, music, art, events, etc) with a streamlined approach. You seek both in person and digital marketing opportunities with the brand’s mission at the forefront. 

-Creative Mind: You think outside of the seltzer 12-pack at all times. You bring fresh ideas to the table with enthusiasm, no matter how wild or weird they might be!  
 
You Are…
  • A project manager. You take pride in effectively prioritizing projects while meeting and beating real deadlines.
  • People person. You enjoy working collaboratively as a team just as much (or more) than you like working alone.
  • Detail-oriented. You give the same amount of attention to every aspect of your day because you know every detail matters. 
  • Digitally-minded. You are digitally minded with confidence + skills in disrupting the norm and engaging consumers throughout all social platforms.
  • Knowledge of the social media landscape and platforms including Instagram, Facebook, Twitter, Tik Tok, YouTube and LinkedIn.
  • Passionate. Aiding in the development and execution of creative, social-first content while ensuring appropriate brand voice is maintained and consistent
  • An innovative thinker. You are passionate about developing a strategic vision and always have a list of ideas brewing.
  • Strategic & Tactical. You understand the difference between strategy and tactics and the importance of both to an organization.
  • Flexible. You understand flexibility is important to the success of a growing brand. You wear many hats and are not afraid to get your hands dirty. 
 
You have…
  • Bachelor’s degree in Marketing, Communications, or other related field
  • Master’s degree is a plus
  • 7+ years of marketing experience 
  • 7+ years of experience required in managing:
  • Multiple projects simultaneously
  • Promotion agencies and orders
  • Strong organizational skills
  • Strong negotiation skills
  • CPG and/or beverage alcohol experience 
  • Knowledge of digital marketing strategies and SEO
 
Mighty Swell is…
We come from Austin where weirdness is nothing but expected and realness is the only option, and as we expand across the nation, we want to spread our individuality, all-natural ingredients, and flavor-first spiked seltzers with everyone who prides themselves on being different.
 
As a team of 30, Mighty Swell embodies a family-like environment that pushes and encourages each other to hustle hard day-in and day-out. We’re wild, weird, and a bit defiant, and we want to add people to our team who embrace that same idea in their own lives. We have fun while we work because we love what we do & believe in our brand. 

Location
Austin, TX
Function Details
  • Reports To Chief Executive Officer
  • Direct Reports 2-3