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Posted January 14th

Sales & Brand Activation Specialist, San Diego

San Diego, California

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Mico Tequila


Importer, Production and Manufacturing, and Supplier

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Posted January 14th

Sales & Brand Activation Specialist, San Diego

San Diego, California




Entry Level


Part Time

About The Position
Our story: Born in Mexico, Raised in LA. Small Batch. Unmatched Excellence. MICO is a new classic: Modern in spirit, crafted with respect for the legacy of world-class tequila.
Mico Tequila is searching for an agave lover, excited and eager to join a fast pace high energy craft tequila organization. Produced in the Highlands, Mico embraces authenticity, culture, and a progressive style of tequila.

Sales & Brand Activation Specialist
will be accountable for achieving annual sales goals and KPI’s set forth by the company. 

  • Achieve annual sales targets by driving distribution and volume within assigned territory for all Mico Spirit product lines.
  • Function as a dedicated representative to distributor and accounts by providing support mechanisms to drive brand growth – Brand education, promotions, merchandising, tastings
  • Identify high profile, high volume opportunities, develop plan, and execute against plan to seed Mico Tequila within accounts 
  • Ensure Mico Tequila product line is executed according to brand standards within key on and off premise accounts
  • Visit accounts regularly educating and promoting brand; create innovative solutions to overcome hurdles and obtain objectives
  • Oversee key accounts, develop and leverage relationships to drive menu features and volume driving programs
  • Track quantitative and qualitative measures for distribution, volume, menu features, and display. Provide bi-weekly update.
  • Required to assist in overseeing Orange County market
  • Strong understanding of alcoholic beverages and the industry
  • Excellent communication skills
  • Efficient time management skills
  • Bachelor’s degree 
  • Minimum 2-4 years in sales and/or beverage industry experience
  • Strong understanding of spirits products and categories with an emphasis on tequila
  • Experience working under Park Street Distributor model a plus
  • Distributor management skills preferred
  • Must be able to work flexible hours, including evenings and weekends
  • Strong business acumen, relationship management skills, customer focus, and a drive for results
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San Diego, California
Function Details
  • Reports To VP, Business Development