About The Position
Looking for a determined individual that is passionate about brand building, thinking outside the box and enhancing the “voice” of ‘Merican Mule.
‘Merican Mule is seeking a Marketing Manager looking to take our fast-growing canned cocktail brand to the next level. We craft premium, Moscow Mule cocktails in a variety of flavors, with different spirits and fruits.
This candidate will be paramount in managing all aspects of marketing. You will be a content king or queen, with a knack for creating interesting stories to drive the voice of the brand. The individual should be well rounded with a strong background in digital and social media marketing.
Key job functions will include:
-Managing digital marketing strategy across social media, search engine, and more. Experience with e-commerce and retargeting a must.
-Work with creative department, graphic design team to drive the right content for the brand. Never afraid to push the envelope creatively. Also, work with team to design consistent in-store point of sale materials for retail customers.
-Manage all marketing events for the company. Ensure that they are properly prepared for and staffed accordingly.
-Manage PR strategy, including the sending of press kits to key media influencers and editors. Prior rolodex of Food & Beverage contacts, a plus. In the alcohol space... even better!
-Manage and track our network of beverage samplers, conducting in store samplings.
-Manage effort to upgrade and enhance ‘Merican Mule website and merchandise with design teams.
Yes we’re a cool startup, so if you’re looking for that vibe, apply!