Apply to this job

Back to search

Posted November 27th

Lyres's Non Alcoholic Spirits Co - Brand Ambassador - LA

Los Angeles, CA



Lyres Spirits Co



View Full Profile

Posted November 27th

Lyres's Non Alcoholic Spirits Co - Brand Ambassador - LA

Los Angeles, CA






Base Salary + Benefits + Bonus


Full Time

About The Position
The Brand Ambassador position will be responsible for gaining traction for the Lyres Non Alcoholic Spirits range through brand building activation, trade advocacy, and supporting the commercial goals of Activation Specialists.
The Brand Ambassador position will be responsible for gaining traction for the Lyres Non Alcoholic Spirits premium range of non-alcoholic variants, crafted to pay homage to the flavors of the world’s most classic, time tested sprits. Doing so through brand building activations, trade advocacy, and supporting the commercial goals of Activation Specialists, distributor partners and local sales teams. The role serves to increase brand awareness, drive velocity, distribution and trade education objectives.
Educate & Inspire:
·       Serve as the face of a premium non alcoholic spirits brand
·       Execute on and off premise trainings
·       Collaborate with local team and distributor partners to drive sales, in market 
        account planning, activation planning and KPI delivery
·       Distributor, Activation Specialists and local team ‘work withs’
·       Recruitment for key brand trade and consumer events
·       Create and maintain relationships with key market stakeholders; local trade 
        community, distributor partners, influencers and local partners
·       Assist in driving sales and distribution
Engage & Influence:
·       Establish key strategic partnerships on a local level that resonate with the 
        brand consumer engagement platform
·       Social media maven – increase network and posts that align with brand 
        consumer engagement platform
·       Execute key retailer events
·       Engage with the SGWS Artisanal Group portfolio on experiential events 
        within Artisanal Group’s network
·       Establish a network of key trade partners and brand advocates
·       In market expert
Be Curious:
·       Have a willingness to innovate in the non-alcoholic category along with 
        using on trend techniques
·       Work closely with the Brand Ambassador team to create new and exciting 
        drink ideas for the Lyre’s portfolio 
·       An emphasis on utilizing the various seasonal ingredients available is a must
·       Budget and expense management
·       Weekly pre-plans and monthly recaps
·       Quarterly business review recaps
·       Lilypad reporting on a daily basis
·       Staff training reporting
·       Competitive activity reporting
·       Social media presence
Key Contact points (external and internal):
·       Area Activation Managers
·       Activation Specialists
·       Local Market Managers
·       Local Distributor Team
·       Brand Activation Team
·       Brand Team
·       Four-year college degree is preferred
·       Requires 5+ years of spirits experience
·       Strong social media presence required
·       Ability to travel up to 75% within market
Desired Characteristics:
·       Strong voice – able to relay, effectively, information and points of view in a 
        persuasive manner, building consensus across constituencies. Excellent 
        written and spoken communication.
·       Fiscally minded – able to manage, track and forecast funding needs to the 
        benefit of the business.
·       Sales minded – able to sell and leverage the Lyres range.
·       Digital Savvy – understands the importance of social media and able to leverage 
        within the on-premise universe and has a large social network
·       Commercially minded – able to work collaboratively with all commercial partners
        and to ensure ongoing communication.
·       Team oriented – able to work collaboratively and within company style across 
        a variety of teams, personalities and situations to ensure consistency of 
        programming and belief in concept.
Who are we?
Many years in the making, Lyre’s exquisite range of lovingly crafted alcohol-free, classic spirits was borne from a quest to make the impossible possible. To provide an alternative to those who don’t wish to imbibe alcohol, but still wish to enjoy the mirth, merriment and social intercourse of an evening soiree or shindig. 
But this is not just any alternative. 
Every Lyre’s spirit looks, tastes and sashays around the palate just like the original. And yet, the absence of giggle juice enables revellers to remain clear-headed, of good cheer and in fine fettle to pursue whatever tickles their fancy the following day.  
Lyre’s – the finest range of non-alcoholic classic spirits the world has ever seen.
Lyres offers competitive compensation, performance bonuses and domestic & international career development opportunities.
Lyres is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
Offers will be subject to United States local terms.
Staticmap?scale=2&key=aizasycq4z4g9gg6hscfwzxpqqxbmsaqxkl3tek&center=34.0522342, 118.2436849&zoom=12&format=png&maptype=roadmap&style=element:geometry%7ccolor:0xf5f5f5&style=element:labels.icon%7cvisibility:off&style=element:labels.text.fill%7ccolor:0x616161&style=element:labels.text.stroke%7ccolor:0xf5f5f5& parcel%7celement:labels.text.fill%7ccolor:0xbdbdbd&style=feature:poi%7celement:geometry%7ccolor:0xeeeeee&style=feature:poi%7celement:labels.text.fill%7ccolor:0x757575&style=feature:poi.park%7celement:geometry%7ccolor:0xe5e5e5&style=feature:poi.park%7celement:labels.text.fill%7ccolor:0x9e9e9e&style=feature:road%7celement:geometry%7ccolor:0xffffff&style=feature:road.arterial%7celement:labels.text.fill%7ccolor:0x757575&style=feature:road.highway%7celement:geometry%7ccolor:0xdadada&style=feature:road.highway%7celement:labels.text.fill%7ccolor:0x616161&style=feature:road.local%7celement:labels.text.fill%7ccolor:0x9e9e9e&style=feature:transit.line%7celement:geometry%7ccolor:0xe5e5e5&style=feature:transit.station%7celement:geometry%7ccolor:0xeeeeee&style=feature:water%7celement:geometry%7ccolor:0xc9c9c9&style=feature:water%7celement:labels.text
Los Angeles, CA
Function Details
  • Reports To Western Region Vice President