Loverboy is the top-performing brand in the Hard Seltzer & FMB categories. We are revolutionizing how alcohol is sold, consumed, & experienced by taking a digital-first approach to the trade & building direct relationships with consumers.
But what exactly is Loverboy? We are a premium alcohol and lifestyle brand focused on setting new trends and standards in the better-for-you and ready-to-drink beverage categories. Our Sparkling Hard Teas are sold through the 3-tier system, and our RTDs and Merchandise are sold direct-to-consumer. Aside from our drive and commitment to creating game-changing beverages, Loverboy is a do-good company. We are on a mission to show the world a good time while finding new ways to give back each quarter.
The result? Loverboy is the #1 brand in the beyond beer category based on our $ velocity. We are also the fastest-growing omnichannel alcohol brand, and we are doing it organically and profitably. Our team has built a best-in-class distribution network of over 150 wholesalers, providing nationwide coverage as we rapidly expand to meet pent-up demand.
What about the culture? Loverboy is a Play-Hard, Work-Harder family. With CEO Kyle Cooke at the helm, you know we’re all here to have a good time doing what we love. Though we are known to burn the midnight oil, we understand that balance is key to our individual and collective success. We offer unlimited vacation days to do use at your discretion, work-from-home flexibility, and an opportunity to earn equity in the company.
Our focus is on building a positive, welcoming environment that thrives when team members think proactively, work collaboratively, take initiative, and aren’t afraid to roll up their sleeves and wear multiple hats.