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About the Brand
Liquid Alchemist is the leading premium cocktail syrups brand in the U.S., originally founded in Southern California. Distributed nationally by Southern Glazers Wine & Spirits and other fine distributors, Liquid Alchemist has pioneered the premium cocktail syrups category. Over two decades, the company’s dedication to the global cocktail community has earned the brand a trusted reputation among bar professionals and cocktail enthusiasts. Liquid Alchemist syrups are featured in top restaurants, retail stores, and e-commerce platforms across North America.
Role Overview
We are seeking a self-motivated, results-driven Regional Sales Manager to join our team. The role is primarily responsible for the Southern California market and the person must reside in-market. The ideal candidate will have a passion for sales and the cocktail industry. This role focuses on effective distributor management through a mix of fieldwork and administrative tasks. Key growth objectives include driving sales depletions, expanding the customer base, enhancing distributor product knowledge, and increasing consumer brand awareness. This role reports to Director of Sales.
Key Responsibilities
- Manage distributor relationships to ensure alignment with sales goals and marketing strategies.
- Develop and execute plans to increase sales depletions and customer base in the central region.
- Conduct distributor training sessions to improve product knowledge and sales effectiveness.
- Foster consumer brand awareness through events, tastings, and participation in industry activities.
- Collaborate with and supervise a brand ambassador to ensure consistent representation in the field.
- Engage with both On-Premise and Off-Premise accounts to promote Liquid Alchemist products.
- Operate and maintain a shared calendar to coordinate activities, events, and distributor programming.
- Analyze and utilize sales data to identify trends, adjust strategies, and create sales reports.
- Actively participate in the beverage-alcohol industry network and local cocktail community.
- Work closely with distributors on program development, pricing strategies, and purchase order management.
- Represent Liquid Alchemist at trade shows, distributor meetings, and key industry events.
- Utilize MS Office applications (Teams, Outlook, Excel, PowerPoint) for organization and communication.
Job Requirements
- 5+ years of sales experience in bev-alc industry, demonstrating consistent goal achievement.
- 3+ years of distributor management experience with a proven ability to drive results.
- Strong understanding of the non-alcoholic cocktail syrups category and their application
- Must be based in Orange County or Los Angeles with in-depth knowledge of the major markets in the SoCal territory.
- Experience working with distributor programming, pricing structures, and purchase order systems.
- Proven track record of meeting and exceeding sales goals within assigned territories.
- Experience engaging with both On-Premise and Off-Premise accounts.
- Active involvement in the beverage-alcohol industry network and cocktail community.
- Ability to collaborate with outside brand partnerships.
- Strong organizational skills to manage schedules, events, and distributor relationships.
- Proficiency in MS Office tools (Teams, Outlook, Calendar, Excel, PowerPoint).
- Proficiency using sales reporting software (iDIG, KARMA, diver, compass)
Performance Metrics
- Achievement of sales goals.
- Execution and tracking of key performance indicators (KPIs).
- Timely submission of sales reports.
- Utilization of VIP Karma for account visits, sales reports, & market analysis
Compensation and Benefits
- Base Salary: $90,000+
- Bonus Potential: Monthly and annual bonuses w/total earnings up to 50% of base salary.
- Benefits Package: Healthcare, auto allowance, Paid Time Off (PTO), and 401(k).
- Expense Account: Includes travel, entertainment, and programing budget.
Why Join Liquid Alchemist?
Become part of a growing brand at the forefront of the premium cocktail syrups category. This role is stepping into an established market where Liquid Alchemist was founder. Enjoy competitive compensation and benefits while working in an exciting environment.
