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J.F. Haden's

New York Market Manager

New York, NY · Posted Nov 19
The Market Manager that we’re looking for won’t just be essential for our business; but the key ingredient to crafting memorable cocktail experiences for our customers and consumers! Our brand doesn't just build loyal followers; it stirs up an intoxicating blend of passion and excitement, concocting a true American cocktail solution that's the toast of the town!

Our goal? To mix and mingle, shaking up relationships and strategic partnerships. We're not just educating, we're sharing the art of mixology, simplifying the complexities, and adding a dash of flavor to every drinking occasion. With every pour, we're enhancing and elevating the way people savor their favorite libations.

Role Responsibilities:
You will be the spirit of our journey, ensuring that every interaction is garnished with enthusiasm, served with style, and leaves a lasting impression that's sweeter than a perfectly crafted cocktail! Additionally, you will:
  • Act as our in-market local face of the brand to the trade, key accounts, and local consumers to create lifestyle events and experiences.
  • Drive brand sales performance to achieve volume objectives for territory while working in conjunction with distributor salesforce to maximize distribution and volume while sharing brand building initiatives, goals, and updates.
  • Support training and development initiatives for wholesaler teams and with key accounts. Build and maintain strong relationships with the owners & managers of the top accounts within area of responsibility.
  • Prioritize existing accounts and utilize resources (materials, budgets) to achieve set market goals.
  • Complete daily account visit reports, monthly expense reports and other surveys and reports as required.
  • Secure feature & display support for Tropical Distillery brands and improved shelf space position in retail accounts.
  • Recruit new consumers to the brand: Seek opportunities to sample, educate and partner with key on and off premise accounts and local influencers.
  • Maximizes brand exposure through trade by coordinating in store tastings and conducting staff trainings to get liquid to lips.
  • Build trade influencer networks.
  • Follow up on all potential leads within territory.
  • Provide on-going updates with brand opportunities, partnerships, issues, and learnings.
  • Ensure Wholesalers maintain adequate product inventory levels.
  • Organize and coordinate promotional activity in area of responsibility.
  • Participate in evening and weekend promotions and assist with special events.
Required Qualifications:
  • Must live within 1 hour from NYC.
  • Minimum 3 years relevant experience in spirits industry
  • Valid driver's license
  • Bachelor's Degree or equivalent job experience, ideally with an emphasis on Sales and/or Marketing
  • Proven track record in building good relationships with customers, as well as with internal associates.
  • Strong planning and organizational skills
  • Computer literate, with the ability to use software applications including Microsoft Word, Excel, Outlook, and PowerPoint.
  • Be in the field a minimum of 80% of working time, 20% of which will include travel to secondary markets, with up to 5 hours of driving time.
  • Ability and willingness to work non-traditional hours (nights/weekends)
  • Must be able to move up to 55 lbs.
  • Must be at least 21 years of age.
Preferred Qualifications:
  • Demonstrated ability to take initiative to gather information and use customer feedback to identify both needs and opportunities.
  • Demonstrated diligence and ability to follow through on commitments and communicate effectively with internal and external stakeholders.
  • Demonstrated strong oral, written, and interpersonal communication skills.
  • Demonstrated ability to achieve performance goals with a minimum of direction.
  • Strong math skills with the ability to understand wholesaler margins, retailer cost of goods calculations, and market discount structures.

Tropical Distillery is an equal opportunity employer.