WHERE IT ALL STARTED
InstaNatural began as a small business in Florida with a mission to create natural and effective skin care products. Since the launch of our first product, 100% Organic Argan Oil, our consumers have fueled us to continuously improve and re-imagine the skin care routine, inspiring us to develop products that truly make a difference in the skin.
As we grew our mission evolved to much more. We believe that everyone deserves access to natural and safe personal care products and we strive to empower our consumers to recognize that they have a choice in their beauty and wellness routines.
And while we believe that nature offers the best for safe and effective skin care, we also know that beautiful skin begins with healthy skin. With that in mind, we set out to discover a unique blend of ingredients that was safe for all skin types and supports the skin’s natural barrier. The result was our proprietary strength in botanicals complex, a specialized blend of botanical ingredients that support optimal skin health for real beauty results.
At InstaNatural we know that our work is never finished, and we will continue to innovate and educate because we believe that when you know better, you do better.
WE BELIEVE IN CLEAN BEAUTY
At InstaNatural, we are on a mission to be a global leader in clean and accessible skin care products that harness natural and botanical ingredients to deliver real beauty results while promoting overall well-being.
We aim to do this by educating and inspiring consumers about the strength in botanical ingredients by showing them how effective clean and natural beauty products can be.
Our focus is to develop safe, smart and efficacious beauty products that are free from harmful ingredients and make them accessible to consumers across the globe. We believe that beautiful skin begins with healthy skin and that is why our skin care products are formulated with a specialized blend of botanical ingredients to support the skin’s natural barrier for optimal skin health and real beauty results.
OUR FORMULATION GUIDELINES
We formulate our products to contain as many natural, organic and naturally-derived ingredients as possible.
Our products are formulated without harmful ingredients such as parabens, sls/sles, mineral oil, formaldehyde releasers, synthetic dyes and unsafe preservatives.
We focus on using globally-sourced, high-quality extracts, oils and botanicals, scientifically-proven actives and safe synthetics.
Our products are developed and manufactured in FDA registered, GMP compliant facilities in the USA and are never tested on animals.
While our goal is to create the most efficacious natural products, we place an extreme importance on safety as we believe your beauty routine shouldn’t be something to worry about. That is why we research the safety of every ingredient, natural and synthetic, to ensure there are no known health concerns and that our products remain free from harmful ingredients. Furthermore, we make efforts to stay up-to-date on the health impacts of the ingredients that we use.
We strive for constant innovation as new research and technologies become available and remain committed to always offering natural products that are both effective and safe.
OUR DEFINITION OF NATURAL
We define natural as ingredients that are derived from or made from a renewable resource found in nature and are free of the prohibited ingredients defined in our formulation guidelines.
When we choose to use a synthetic ingredient, we will choose so based first on the safety of the ingredient and second on the need for the ingredient, such as for preservation or an active ingredient such as Retinol, Vitamin C, or Salicylic Acid. Our goal is to use as few safe synthetic ingredients as possible and adjust our formulas when a suitable natural alternative becomes available.
MADE IN THE USA
Our products are designed in Orlando, FL and manufactured in FDA registered and GMP compliant facilities across the United States. We source high quality ingredients from all over the world, and we apply the same standards to our ingredient sourcing as we do our manufacturing process.