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Posted March 23rd

Digital Marketing Director

San Francisco, California

Hvmn red logo large

Employer

HVMN

Industry

Retailer and Supplier

View Full Profile

Posted March 23rd

Digital Marketing Director

San Francisco, California

Function

Marketing

Experience

Senior Level

Type

Full Time

About The Position
H.V.M.N. is hiring a full-time Digital Marketing Director in SF or remote. This role is aimed at highly talented marketers with 5+ years of experience in e-commerce consumer goods marketing.
H.V.M.N. develops modern nutrition for modern lifestyles. We apply cutting edge metabolism & physiology research to support our broad community, from 20-somethings looking to get fit, to busy moms, dads, and grandparents looking to stay sharp or lose 15lbs, to elite athletes and performance-driven people from all domains.

We are looking for a top-tier marketing leader to help take H.V.M.N. to the next level. You will be an integral part of the business, with a strong eye for narrative & brand, as well as sharp analytical skills and ability to manage spend efficiently. You will work directly with product development, operations, e-commerce engineering & design, business development & strategy, and other functional leads at H.V.M.N.


Experience & Qualifications
  • 5+ years of consumer goods digital marketing experience.
  • Campaign-minded. Experience planning, orchestrating, executing campaigns across multiple channels. Knack for storytelling and communication.
  • Data-driven & ROI-minded. Experienced with targeting, nurturing, and converting leads across all major online marketing platforms (SEM, paid social, influencer & community, Amazon, email, SMS, etc.).
  • Agency and team management. Experience with sourcing and managing agencies and contractors to achieve marketing goals.
  • Scrappy, experimental, self-motivated, curious, self-learner, leader.
  • Passionate and curious about the future of health and performance.

Responsibilities
  • This role reports directly to co-founder / COO and will be responsible for leading digital marketing strategy and execution.
  • Own and execute H.V.M.N.’s digital marketing strategy, managing internal teammates and external agencies & partners.
  • Able to execute at ground floor on new channels as well as scale and delegate.
  • Define H.V.M.N. marketing calendar. Work with other exec stakeholders to decide what H.V.M.N. pushes across each channel each month over the course of a year.
  • Manage budget & ROI across all digital channels - hvmn.com, SEM, paid social, influencer & community, Amazon, email, SMS, etc.
  • Manage creative output from designers and copywriters. Give specific, actionable feedback to ensure we’re hitting our brand/campaign guidelines. 
  • Contribute to personas, using quantitative & qualitative market research resources, which inform marketing & broader executive decision-making.

Culture
  • The ideal candidate is, in addition to the above, personally interested in and up-to-speed on health and nutrition.
  • We are a team that spans multiple physical locations, and have a culture that supports remote / asynchronous work.
Location
12
San Francisco, California
Function Details
  • Reports To COO