BevForce
FoodForce
BeautyForce
HerbForce
PetForce
Location: Hybrid (remote / field-based) | Full-time | $85,000–$90,000
Reports to: Field Marketing Director | Start Date: January 2026
Reports to: Field Marketing Director | Start Date: January 2026
About the Role
Havas Street is seeking a Regional Manager to lead our New York market, overseeing all brand ambassador programs, sampling activations, and special events for top clients in the adult beverage category. This role requires a dynamic mix of strategic planning, field execution, and team leadership
As the bridge between clients, agency leadership, and field teams, you’ll ensure campaigns are flawlessly executed, budgets are met, and staff are supported to deliver at the highest level.
What You’ll Do
- Leads and mentors brand ambassadors, local market managers, and logistics coordinators, building accountability and retention
- Acts as the day-to-day client contact, ensuring trust and effective communication
- Oversees and approves regional budgets, expenses and payroll
- Leads and implements region reporting using reporting systems
- Provides real-time coaching, spot-checks, and crisis resolution during activations
- Hires, trains, and develops city managers and logistics coordinators while collaborating with Recruiting on staffing needs
- Audits event performance and reporting for quality control, identifying opportunities for improvements and efficiencies
- Conducts in-market visits, brand ambassador trainings, and supports onsite execution of high-profile events
- Manages warehousing of client assets, tracks inventory, and develops effective distribution processes
What We’re Looking For
- Bachelor’s Degree required (communications, liberal arts, business, or marketing preferred)
- 4+ years of management experience in event or field marketing, ideally with adult beverage sampling programs
- Strong leadership skills with a proven ability to mentor, motivate, and retain staff
- Excellent organizational skills, detail orientation, and ability to thrive under pressure
- Demonstrated success managing budgets, reporting systems, and remote teams
- Exceptional communication and presentation skills; comfortable client-facing and leading groups
- Must have a vehicle and flexibility to travel frequently throughout the New York market, including nights, weekends, and holidays
Why Join Us
At Havas Street, we don’t just staff events - we create experiences that matter.
- Competitive salary range of $85–90K plus full benefits (health, dental, vision, 401k, PTO, agency perks)
- Opportunities for career growth within a global network that invests in its leaders
- A culture that values innovation, collaboration, and people first
