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Posted September 20th

Jack Daniels Brand Ambassador

Tampa, FL

Greenhouse Agency - Jack Daniel's logo


Greenhouse Agency - Jack Daniel's



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Posted September 20th

Jack Daniels Brand Ambassador

Tampa, FL








Full Time

About The Position
The Jack Daniel’s Brand Ambassador serves as a dedicated brand resource focused on growing the Jack Daniel’s portfolio.

Job Title
: Jack Daniel’s Brand Ambassador
Location: Tampa, FL
Department: Brand Ambassador Program
Reports to: Greenhouse Brand Ambassador Manager, Brown-Forman Field Market Manager

Job Summary:

The Jack Daniel’s Brand Ambassador serves as a dedicated brand resource focused on growing the Jack Daniel’s portfolio. Through the direction of the Jack Daniel’s Field Marketing Manager and the Greenhouse Brand Ambassador Manager, the Brand Ambassador’s mission is to increase visibility, brand advocacy, consumer engagement, trade education and brand awareness among consumers and trade and to create trial and adoption opportunities within the Division in the on premise.

The Jack Daniel’s Brand Ambassador will be looked upon as a trade and industry liaison and a key contact for national organizations such as the United States Bartender’s Guild (USBG). This individual will lead the brand’s efforts in attracting the interest and adoption of the high-end craft cocktail enthusiast sector.

Primary Responsibilities/Activities:

Brand and Category Championship: 

  • Serve as brand/category product knowledge expert across the family of brands with focus in the on premise total market (both Multicultural and General Market)
  • Develop and maintain Specific Target Accounts list to grow Jack Daniel’s Family of Brands (JDFOB)
  • Represent brand home place in the local market and serve as host when local market schedules visits to the brand’s home place, when applicable
  • Act as spokesperson for public relations and media activity
  • Have expert knowledge on competitor brands, conduct competitive analysis and Master class level training
  • Utilize category knowledge to represent Brown-Forman (BF) in local industry panel discussions  
  • Champion JD FOB at consumer interface with key influencers
  • Provide specific brand expertise in retail interactions to leverage a brand opportunity, when requested by distributors or BF key stakeholders
  • Work extensively with Standard Retail Accounts and National Accounts team on drink strategy/design and event conceptualization and execution
  • Work to find legal, financially efficient ways to host the trade at our brands home places
  • Participate in blitzes for retail, on-premise and multicultural
  • Expand educational efforts to include distributor leadership & dedicated sales teams
  • Collaborate with Brand's PR lead to activate local media opportunities (in addition to larger national opportunities that already exist)
  • Work with Brand & IMC team to promote to expand target of targeted social media to brand's ideal consumer profile 
  • Activate events in local market target accounts that include high-touch consumer groups for the target brand (e.g., collectors, micro-influencers)
  • Advise Field Marketing Manager on local trends in the on-trade, therefore informing the localization of National Brand Platforms
  • Ensure a majority of trade-facing activations align with National Brand Platforms, therefore extending localization to trade
Brand and Category Education and Training: 
  • Educate the consumer, trade and agency through direct interaction including:
    • Provide brand expertise/training at the distributor and key account level
    • Provide brand education to amplify consumer and trade dinners and other educational opportunities
       Sales Integration: 
  • Liaise with the local on-premise manager to help build the brand in top mixology accounts
    • Activities include:
      • Increase family of brands footprint through obtaining new points of distribution
      • Strengthen category leadership by obtaining menu placements in influential accounts
      • Increase communication and sales of the Jack Daniel’s Single Barrel Personal Collection
Consumer and Competitive Insights
  • Provide consumer/channel/competitive insights
  • Communicate local market intelligence up through the organization 
  • Use insights to collaborate with brand and local sales teams to develop innovative localization of programs and ideas
Consumer Marketing and Media Integration
  • Liaise with the Jack Daniel’s Public Relations Manager and Digital Manager to help amplify brands’ public relations and digital platforms, which includes:
    • Primary spokesperson for brand in media appearances that include cocktails/mixology
    • Bartender outreach
    • Storytelling exercises
    • Assistance in brand tool box development and ideation exercises
    • Support national level bartender initiatives
    • Primary host of cocktail demonstrations, across digital platforms
    • Provide innovative recipe development with key trends and forecasting
Financial Responsibility and Administrative Requirements
  • Timely submission of required program documents and deliverables
Minimum Requirements:

  • High-end mixology or tastemaster experience within the whiskey category
  • Willingness to travel up to 50%
  • Bilingual in Spanish preferred
  • Entrepreneurial minded
  • Creative thinker with an ability to innovate around the brand
  • Excellent public speaking, presentation and communication skills
  • Familiar with developing PowerPoint presentations
  • Able to collaborate and develop and maintain effective working relationships with all members of extended sales and brand teams
  • Has sound financial skills and experience managing a budget
  • Willingness to work unconventional hours (late nights and weekends)
  • Shows strong current relationships in market, strong reputation, networking skills and ability to build and maintain relationships within accounts, communities and organizations

Required Competencies:

  • Marketing Acumen
    • Understands the basics of marketing and the impact on the brand
  • Planning, Organizing, and Prioritizing
    • Manages assigned program resources, as directed by the Field Marketing Manager and Brand Ambassador Manager, towards the achievement of specific consumer, trade and distributor engagements
  • Spokesperson
    • Acts as spokesperson/educator at consumer, trade and distributor events.  Represents the brand in a manner consistent with the brand-building model 
  • Business Acumen
    • Demonstrates good business sense, strong judgment, including the ability to make effective and efficient use of financial resources to achieve intended objectives
  • Sales Acumen
    • Understands basic sales principles and recognizes opportunities to leverage position value

Essential Physical Functions:

  • Strong oral and written communication skills
  • Observes associate, customer/member, or supplier behavior
  • Enters and locates information on computer
  • Creates documents, reports, and event recaps
  • Ability to lift weight in excess of 40 lbs
  • Ability to carry weight in excess of 40 lbs
  • Ability to sit/stand for prolonged periods of time
  • Ability to pick up and transport Point of Sale (POS), event equipment, and product
  • Ability to drive/travel through the designated market area

Equipment Used:
  • Laptop computer
  • Smart phone
  • iPad tablet
Additional Comments:

This is a full-time position based on an annual contract with the client.

Additional Attributes for Success in the Position:
  • Develop and Maintain Key Channel/Customer Relationships: Develops and maintains lasting relationships with media, trade and consumer, key influencers
  • Motivated by Adding Value: Operates with a high level of energy on outcomes.  Demonstrated enthusiasm for the organization through commitments and actions
  • Accountability: Works autonomously and delivers against predetermined brand and program goals
  • Consumer Orientation: Understands consumer targets of each brand and how brand and channel fit with consumer motivations by occasion
  • Professional Demeanor:  Is timely for all meetings, well dressed, always practices responsible drinking habits, and prepares for meetings in advance.
  • Planning and Implementation: Links brand strategy, brand communication, and brand promise to experiential/episodic consumer events. Additionally, the Brand Ambassador is expected to participate in brand planning meetings from inception and ideation through execution to ensure that the experiential piece will work in the trade


Tampa, FL
Function Details
  • Reports To Brand Ambassador Manager