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Posted June 14th

Retail Activation Specialist - AHA (Boston)

Boston, MA


Green House - Coca-Cola logo

Employer

Green House - Coca-Cola

Industry

Supplier and Experiential Marketing Agency

View Full Profile

Posted June 14th

Retail Activation Specialist - AHA (Boston)

Boston, MA

Function

Sales

Experience

Entry Level

Salary

$52 - 60K annually

Type

Contract

About The Position
**3 Month Contract starting June 1, 2022 - Extension is possible**


Job Summary:

The Retail Activation Specialist (RAS) position is responsible for maintaining AHA availability and merchandising products according to Coca-Cola standards within his or her designated territories. This includes cold box, ambient product placement, building displays, updating POS, and maintaining clean and organized product space. The RAS is dedicated to meeting customer service expectations through daily communication, problem-solving, and appropriate follow-up with all designated program stakeholders. Additionally, the RAS is responsible for maintaining professional relationships with store(s) stakeholders, RAS colleagues, Coca-Cola & Green House Management, along with bottler stakeholders in addition to consumers at the store level.

 

As the face of Green House, the RAS will frequently communicate with the Regional Marketing Manager (RMM) to ensure alignment of program opportunities and objectives while ensuring program imperatives are being achieved and excelled.

Primary Responsibilities/Activities:

Local & Key Account Management (80%):

  • Secure New Points of Distribution (PODs) within key accounts
  • Open New Accounts – 90 days unsold
  • Gain new and increase existing brand facings, securing superior representation versus the competitive set
    • Cold-box placements
    • Out of Department placements
  • Obtain “high-traffic” display opportunities and maintain brand merchandising standards throughout account(s)
  • Review territory coverage plan with FSM weekly based on commercial opportunity; ensuring routes cover accounts where the initiatives mentioned above are attainable
Communication & Reporting (20%):

  • Record 40 account calls per week via Repsly
  • Record 40 working hours per week via Repsly
  • Attend and actively participate in weekly team calls
  • Submit a monthly report to key brand stakeholders
  • Execute a quarterly review with key program stakeholders
  • Ensure proper budget management via expense report submission bi-weekly
Minimum Requirements:

  • 1-2 years of CPG products sales experience
  • Beverage industry experience preferred
  • Strong customer service skills
  • Strong brand marketing and negotiation skills
  • Adept at networking, selling, and interacting with diverse groups of people
  • Excellent communication and presentation/public speaking skills
  • Ability to develop and maintain effective working relationships with all members of extended sales and brand teams
  • Ability to be a passionate and enthusiastic brand ambassador for the AHA
  • Has strong Business Acumen, including Microsoft Office, Google Suite Professional communication, and Presentation development
  • Understands how to get things done by leveraging opportunities against multiple resources
  • Results-driven and customer-focused mentality with a collaborative attitude
  • Willingness to work unconventional hours to meet outlet/bottler needs (early mornings and weekends)
  • Must have a valid Driver’s License and be able to drive/travel through the designated market area
  • Ability to travel out of state
 

Essential Physical Functions:

  • Communicates effectively both in-person and over the phone, email, and in presentations
  • Observes associate, customer/member, or supplier behavior
  • Enters and locates information on computer
  • Creates documents, reports, event recaps for tracking progress and success
  • Ability to lift weight in excess of 40 lbs.
  • Ability to carry weight in excess of 40 lbs.
  • Ability to sit/stand for prolonged periods of time
  • Ability to pick up and transport POS, merchandising equipment, and product

Position Financials (Annual): 

  • Salary Range: $52 - $60k - Prorated
  • Bonus: 5% based on KPI execution
  • Auto Allowance: $650/month
  • Comm Allowance: $150/month
  • Employee Wellness: $50/month
 

Location
Boston, MA
Function Details
  • Reports To Regional Marketing Manager