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Four Walls Whiskey

Southern California Market Manager

San Diego, CA · Posted Nov 20
The Market Manager position will be responsible for leading specific segmented and localized brands in the on-premise account universe from a brand marketing and sales POV through management, development and coordination of the local account list, and creation of best-in-class activation, sales, education and programming. This position also will support various responsibilities of point of sale, tracking, sales data, recapping, and budget management.

On-Premise and Retail Management:
  • Identify and target key accounts within the local market that strategically fit with Four Walls Whiskey in on-premise, chains, and independent retailers.
  • Create relationships with key stakeholders and local trade within market
  • Drive menu placements, features and visibility year-round 
  • Act as in market liaison between Four Walls and trade to generate local influence
  • In market expert identifying opportunities and expanding the presence of Four Walls 
  • Identify, produce, and execute with brand POS for maximum visibility in accounts
  • Execute KPI’s 
  • Increase brand visibility based on account level needs 
  • Staff and consumer education as needed 
Distributor Management:
  • Collaborate with local distributor to drive distribution, sales, in-market account planning, KPI delivery and activation
  • Drive sales with category-specific trade and consumer programming
  • Assist in distribution by leveraging account relationships and activation programming 
  • Analyze and maintain local sales data to identify opportunities for specific accounts and brands in/outside of account universe 
  • In-Market Work Withs leveraging relationships with KAM’s, Sales Reps, Area Managers and other distributor personnel 
  • Plan/Assist with the coordination and presentation of QBR’s 
Trade Marketing:
  • Work with local distributor Trade Marketing and Sales teams to schedule appearances and leverage the market visits of our celebrity partners 
  • Ensure scheduling of in-market appearances and visibility of on-premise and retail 
  • Accounts at time of visits 
  • Leverage celebrity brand partners in the right accounts to gain sales and velocity 
Administrative and Planning: 
  • Budget management 
  • Monthly recaps
  • Quarterly business review recaps to showcase start, stop, continue and challenges in market
  • Expense management 
  • Strong voice – able to relay, effectively, information and points of view in a persuasive manner, building consensus across constituencies.  Excellent written and spoken communication
  • Fiscally minded – able to manage, track and forecast funding needs to the benefit of the business
  • Sales minded
  • Digital Savvy – understands the importance of social media and able to leverage 
  • Collaboratively with all commercial partners, and to ensure ongoing communication
  • Team oriented – able to work collaboratively and within company style across a variety of teams, personalities and situations to ensure consistency of programming and belief in concept