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Posted January 23rd

Search Engine Optimization (SEO) Specialist

New York, New York

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Forum Brands


Retailer and Tech

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Posted January 23rd

Search Engine Optimization (SEO) Specialist

New York, New York






Full Time

We're looking for a data-driven marketing professional who will manage search engine optimization and marketing activities such as the building of keyword strategy, content strategy and link building to increase organic search rankings and drive search traffic from Google, Bing, Yahoo and other search engines. The SEO Associate is a subject-matter expert (SME) and will be responsible for overseeing marketing communication activity for our portfolio of brands by driving web and mobile channel optimization focusing on revenue and performance. A successful SEO Associate must keep up-to-date with the latest industry best practices and develop a successful organic search strategy.

What You'll Do

Your role will span across 5 key areas: 1) Strategy, 2) Process Development, 3) Execution, 4) Measurement and 5) Sharing insights to inform future initiatives.

Specific ownership of initiatives and day-to-day responsibilities will require you to:
  • Act Like An Owner. Build a holistic strategy in partnership with Senior Marketing Manager (SMM) based on SEO and eCommerce best practices to drive awareness and attract top-of-funnel leads and to optimize our customer journeys for conversion. You'll develop a strategy/playbook, develop & document best practices, creating a tactical plan and executing on the plan to deliver on marketing goals.
  • Be A Team Player: Partner with brand builders, engineering and creative team to ensure websites are updated across promotions, product launches, template/site map, and that new features/content are updated to better serve our users across our portfolio of brands and across multiple markets (USA, UK, Canada, etc)
  • Have Bias For Action. You'll focus on continuously improving upon the customer's shopping journey by recommending and actioning on changes to website architecture, content, linking and other factors to improve SEO position for target keywords. You'll do so by analyzing Shopify website recordings, updating product detail pages in alignment with brand builders, optimize copy & landing pages for SEO, perform ongoing keyword research & discovery to influence expansion and optimization efforts, develop & implement a link building strategy, and research & implement new apps and functionality.
  • Customer-Centric Marketing. Consistently evaluate our websites and customer journeys from a usability and conversion perspective using analytics tools, prioritizing updates based on revenue, SEO, and/or customer experience impact.
  • Be Curious. You'll stay up to date on Google algorithm changes and eCommerce shopping journey best practices.
  • Test & Learn. Build an experimentation roadmap and manage a consistent flow of A/B and multivariate tests designed to optimize our website for conversions and engagement. Then you'll make recommendations based on test results and implement changes to websites.

NOTE: This role is based in NYC. Forum Brands operates a flexible, hybrid office policy in which employees are expected to be in-person at least three days per week.

Forum Brands has a strong commitment to ensuring the health and safety of our team. Under our COVID mitigation protocols and the NYC Workplace Vaccination Requirements, all employees must be fully vaccinated upon commencing employment, subject to legally required exemptions.
With this role, we are looking to bring on a trusted, long-term partner to support Brand Growth operations for many years to come. Specific qualifications include:
  • Bachelor's degree in Business, Marketing, Communications, or related discipline preferred.
  • Digital marketing experience, preferably 2+ years
  • Experience working with different E-Commerce platforms (Shopify Plus), Content Management Systems (Wordpress, Craft CMS, etc.) and landing page software (Unbounce, Instapage, etc.)
  • Experience with analytics tools (Google Analytics, Hotjar, etc.)
  • Strong analytical skills, comfortable with large data sets and rapid experimentation.
  • Highly organized with a critical attention to detail and impossibly high standards.
  • Clear and concise written and oral communication skills.

Why You Fit At Forum

  • You are customer obsessed. Customers are your "North Star" and you bring them "into the room" when planning and making decisions. You worry about customers more than competitors.
  • You are scrappy. You find ways to do more with less. You recognize that resources are easily depleted, but resourcefulness is a skill that compounds over time.
  • You are a problem solver. You solve problems from first principles and ask "Why" until you arrive at root causes. You resist "this is how it's always been done" thinking, and seek to solve problems in innovative ways.
  • You are a truth seeker. You dig in and seek out objective truth, even it that truth is inconvenient or scary. You ask questions to challenge pre-existing views and push the boundaries on what you believe to be true.
  • You are a team player. You believe that both success and failure are shared. You recognize the truth of the maxim, "If you want to go fast, go alone; if you want to go far, go together."
  • You get better every day. You don't seek perfection; just constant and never-ending improvement. You operate with a growth mindset and treat setbacks or mistakes as opportunities to learn.
  • You choose optimism. You recognize that positive thinking brings people along and helps them to achieve big, hairy, audacious goals
Why You'll Love Forum Brands
  • We are builders. We believe that the only way to get the future that we want is to build it. Building consumer brands that excite and delight customers is our highest calling, and we come to work each day in service of that cause.
  • "First Who, Then What." We believe that if you begin with "who," rather than "what," you can more easily adapt to a changing world. We apply immense rigor in making people decisions, and take seriously our responsibility to develop our people, because we know that it is our people that will take us from good to great.
  • We are explorers. We are curious by nature and constantly learning. We design experiments and test hypotheses quickly, cheaply, and in all facets of our business.
  • We are not perfect. We hold a worldview of humility and recognize that we will make mistakes, but that they will not define us - they are simply data points to inform future decisions.
  • We share the pie. We offer great compensation packages and are always seeking to increase the pie for everyone at the table. We also offer comprehensive benefits, including:
    • Health Care Plan (Medical, Dental & Vision)
    • Life Insurance (Basic, Voluntary & AD&D)
    • Paid Time Off (Vacation, Sick & Public Holidays)
    • Family Leave (Maternity, Paternity)
    • Short Term & Long Term Disability

Our Commitment to Diversity and Inclusion

We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall. That's why we commit ourselves to hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.

Equal Opportunity Employment

Forum Brands, Inc. an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. Forum Brands, Inc. does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
New York, New York