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Posted May 6th

Marketing Manager

Austin, Texas


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Employer

Food Confidential Company

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Posted May 6th

Marketing Manager

Austin, Texas

Function

Marketing

Experience

Entry Level

Type

Full Time

About The Position
This candidate will help gain market share by supporting the marketing team and delivering best-in-class marketing strategy and execution. The Marketing Manager will also lead the content development efforts to develop new material for pitches and presentations.
 
JOB RESPONSIBILITIES:
●        Managing the agency(ies) hired to produce the tools needed to support the Brand Consumer marketing message, including creative, social media, POS, On and Off Premise activation, and later traditional media
●        Monitoring product distribution and consumer reactions through focus groups and market research, as need be and as budgets allow
●        Field work to oversee marketing programs, consumer and trade response and fine tuning of all consumer marketing activities
●        Fully responsible for brand budgets, including Trade and Consumer
●        Manages marketing plans and programs, both short and long range, to support sales, revenue, and profit objectives of the organization
●        Ensures that all Brand Ambassadors and Samplers are properly trained
●        Ability to successfully lead, guide, direct, and develop a team of marketing professionals
●        Evaluates and recommends channel development programs
●        Customizes national platforms for local retail programming
●        Builds local partnerships and leverages relationships in the field and at retail
●        Manages distributors to ensure that all marketing activity is presented on a consistent basis to capture share of mind and create buzz
●        Aligns resources and priorities consistent with the business strategy
●        Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives fall within designated budgets
●        Monitors competitive products and marketing activities

 
JOB REQUIREMENTS:
●        Minimum of 3-5 years of experience in Consumer Products Marketing with significant exposure to brand-building activities
●        Exceptional skills in Marketing leadership and brand strategic thinking 
●        Excellent verbal, written, and listening communication skills 
●        Solid understanding of the business planning process and the ability to build a bottoms-up plan is a requirement 
●        Solid understanding of distributor and retail operations and of appropriate brand-building and local marketing tactics in order to achieve Division profit plan as well as brand equity objectives 
●        Ability to work exceptionally well in a team environment 
●        Leadership abilities
Location
Austin, Texas