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Posted May 6th

Marketing Manager

Austin, Texas

Food Confidential Company logo


Food Confidential Company

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Posted May 6th

Marketing Manager

Austin, Texas




Entry Level


Full Time

About The Position
This candidate will help gain market share by supporting the marketing team and delivering best-in-class marketing strategy and execution. The Marketing Manager will also lead the content development efforts to develop new material for pitches and presentations.
●        Managing the agency(ies) hired to produce the tools needed to support the Brand Consumer marketing message, including creative, social media, POS, On and Off Premise activation, and later traditional media
●        Monitoring product distribution and consumer reactions through focus groups and market research, as need be and as budgets allow
●        Field work to oversee marketing programs, consumer and trade response and fine tuning of all consumer marketing activities
●        Fully responsible for brand budgets, including Trade and Consumer
●        Manages marketing plans and programs, both short and long range, to support sales, revenue, and profit objectives of the organization
●        Ensures that all Brand Ambassadors and Samplers are properly trained
●        Ability to successfully lead, guide, direct, and develop a team of marketing professionals
●        Evaluates and recommends channel development programs
●        Customizes national platforms for local retail programming
●        Builds local partnerships and leverages relationships in the field and at retail
●        Manages distributors to ensure that all marketing activity is presented on a consistent basis to capture share of mind and create buzz
●        Aligns resources and priorities consistent with the business strategy
●        Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives fall within designated budgets
●        Monitors competitive products and marketing activities

●        Minimum of 3-5 years of experience in Consumer Products Marketing with significant exposure to brand-building activities
●        Exceptional skills in Marketing leadership and brand strategic thinking 
●        Excellent verbal, written, and listening communication skills 
●        Solid understanding of the business planning process and the ability to build a bottoms-up plan is a requirement 
●        Solid understanding of distributor and retail operations and of appropriate brand-building and local marketing tactics in order to achieve Division profit plan as well as brand equity objectives 
●        Ability to work exceptionally well in a team environment 
●        Leadership abilities
Austin, Texas