Apply to this job

Back to search

Posted August 5th

Social Media Manager

New York, NY

Fitbiomics logo




Production and Manufacturing

View Full Profile

Posted August 5th

Social Media Manager









Full Time

About The Position
Social Media Manager and Content Creator
FitBiomics INC ( New York, NY


FitBiomics is an early-stage biotechnology company spun out of the Wyss Institute for Biologically inspired Engineering at Harvard University. We are by decoding the microbiome of the most fit people in the world and translating their metagenomic information into next-generation probiotics to improve human health & performance.
We are bringing our microbiome innovations to market DTC, accelerating accessibility to cutting-edge products. We recently launched Nella, a daily capsule made of our proprietary athlete derived Lactobacillus strains, for gut health applications. Nella is the world’s first performance probiotic and is aimed at improving active lifestyles through better digestion, recovery, sleep, and energy. In the commercial queue is our second product, Veillonella, a lactic acid eating probiotic that promotes endurance and was published in Nature Medicine. Our products are designed to support all athletes, from the everyday to elite, supporting pursuit of being their personal best.
As a fast growing and agile organization, we are looking to bring in people who have a bias for action, take initiative to push things to the next level, and can think strategically and tactically to ensure we meet our business goals. We are seeking a creative, motivated, and collaborative individual to join our team and support our vision of revolutionizing the future of fitness with disruptive nutritional solutions.
We are looking for a Social Media Manager and Content Creator with proven experience building brands through social media.  The ideal candidate must have tangible experience in organic and paid strategies, as well as, e-mail marketing, influencer marketing and content development. He / she must have experience building a community of advocates in a short amount of time (three to six months) and he / she should enjoy engaging with consumers (community management) to build loyalty.  
It is crucial that this candidate thrives in our small, entrepreneurial company culture where change is constant, growth is immense, and opportunities abound. You should have a bias for action, an appetite for continuous learning, and be able to take initiative to drive results. 
The Social Media Manager and Content Creator will work alongside the E-Commerce Director to develop a strategy for all social media platforms, in order to increase Nella’s social media presence and brand awareness while building a community of advocates (influencers, affiliates, fans) to increase sales. He / She will be required to monitor and report on success. This role will own strategy, execution, and day to day management of all social media accounts. This role is a key member of the team, helping to build a new brand from the ground up. 
Responsibilities include: 
  • Design and implement social media strategy in line with business growth strategy across the sales funnel (awareness, conversion, and loyalty) 
  • Optimize Nella’s social media performance by tracking, reporting, and adjusting strategy across multiple platforms including Instagram, Facebook, Twitter, Pinterest, Tik Tok, etc.
  • Develop creative assets (content and copy) for social media, not only to post but also to use in advertising. 
  • Develop campaigns that help drive brand building and customer acquisition
  • Lead social marketing calendar and content creation for daily implementation of omni-channel digital marketing plans. 
  • Implement creative and savvy strategies to maximize ROI of social media algorithms 
  • Identify, partner, and engage with influencers, affiliates, and athletes to build vibrant and credible community or brand advocates 
  • Grow and manage the Nella brand followers with high-touch engagement across all community management and social media activities 
  • Publish and share engaging content across platforms frequently (e.g. original text, photos, videos and news) 
  • Monitor existing and emerging fitness/social trends and how they are discussed online 
  • Stay up-to-date with current technologies and trends in social media, design tools and applications 
  • Support customer service inquiries and campaign commentary 
As a small team, we view everyone as an equal and valued member of our Nella family. 
Required skills: 
  • Bachelor’s degree in Marketing or relevant field 
  • 3+ years of proven work experience as a Social Media Manger and Content Creator
  • Hands on experience in content management 
  • Solid knowledge of social marketing metrics
  • Excellent copywriting skills 
  • Ability to deliver creative content (text, image and video) with quick turnaround
  • Solid knowledge of keyword research and Google Analytics 
  • Strong experience with fitness, health/diet communities, supplements, and/or wearable technologies 
  • Fitness and/or Supplement industry experience 
Desired attributes: 
  • A positive, passionate, self-starting attitude with entrepreneurial growth mindset 
  • Must be resourceful and take initiative, proactively stepping up to help where needed 
  • Must be a able to overcome adversity, generating creative approaches to solve problems 
  • Strong organizational an time management skills 
  • Works efficiently without compromising quality of output (high standards, attentive to details with perspective of the big picture) 
  • Comfortable with ambiguity and agile to adjust to changes / unexpected needs 
  • Collaborative & community focused, operating with empathy and accepting of diversity 

We are a team of passionate scientists, athletes, and health enthusiasts aiming to (r)evolutionize the way we understand and optimize our bodies. 
Our mission is to empower, educate, and elevate human potential, driving transformation from the inside out! We are committed to using microbiome science & technology as a force for good to unleash the best in every body. We are guided by the core purpose to inspire a world where greatness is possible for everyone. 
FitBiomics is based in New York City, Manhattan with headquarters located in the vibrant West Village/ Soho area. We operate in a flexible remote / in office capacity and offer competitive compensation and benefits that include: 
  • Health/vision/dental plans 
  • Flexible vacation 
  • Balance of work from home / office 
  • Monthly Nella probiotics subscription 
  • Equity-based incentives 
We foster an atmosphere where wins are celebrated, collaboration is king, work is balanced with life, and every individual makes a deep impact. Additionally, we proactively search for ways to develop each individual through training, feedback, and opportunities to lead / take initiative. 
The future of fitness is whatever our generation decides it will be. We are committed to creating next gen probiotics that help people elevate and live healthy, active lives. If you feel inspired in this journey, we invite you to apply to join our team and leave your legacy on the future of fitness. 
Function Details
  • Reports To Chief Innovation & Growth Officer | Co-Founder