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Posted June 15th

Trade & Shopper Marketing Manager


Evive Nutrition logo

Employer

Evive Nutrition

View Full Profile

Posted June 15th

Trade & Shopper Marketing Manager

Remote

Function

Marketing

Experience

Senior Level

Type

Full Time

About The Position
Evive is more than just a health-food business, it’s a way of life. It’s a deep desire to provide a quick and simple way to prepare the healthy foods you love. 

It all started when we were looking for a more efficient way to make our complete and delicious smoothie recipes in the morning. We began making blender-free smoothie cubes in our kitchen...
 
Now, we sell our products in over 2,000 stores across Canada and have over 100,000 online subscribers in Canada and in the U.S.! 

BENEFITS THAT SUPPORT YOUR WELL-BEING:
  • Competitive salary
  • Generous vacation allowance
  • Remote work and access to the office if necessary in accordance with governmental rules
  • Insurance program
  • Work-from-home budget for every permanent full-time employee
  • 1 box of delicious Evive meals per month
  • Dynamic and fast-paced environment that allows you to grow quickly
  • And so much more!
About This Role:

You are a strategic and dynamic marketing manager who would join Evive to help shape and execute our trade and shopper marketing strategies for the USA and Canada. This position works with key marketing and sales stakeholders to design trade marketing programs to expedite growth through our distributor, broker and retail partners.  This position also partners with sales & marketing to design and bring our shopper marketing programs to life. 
 
To be successful in this role you will:
  • Have a strong track record of launching various trade programs in the USA and Canada
  • Deep understanding of the broker, account & distributor networks in both countries
  • Be a creative thinker capable of coming up with new ways of enticing our partners to partner more deeply with us, support Evive and work hard to get products off the shelf and into baskets.
  • Be adept at fielding and interpreting consumer research, as well as mining marketing analytics in order to drive insight-based opportunities
  • Be a skilled verbal and written communicator who can build support for their ideas, drive progress toward organizational goals, and build win-win relationships with cross-functional partners
  • Be energized by the fast-paced, entrepreneurial culture of our mission-driven company
Essential Functions:
  • This role specializes in working with retailers and/or distributors to build custom marketing plans that will lead to improved sales velocities. 
  • These activities include: primary and secondary display development within the freezer, product knowledge & education, appreciation and incentives, digital marketing and custom content and account activations that tie to the overall Evive marketing plans.
  • The Evive Trade & Shopper Marketing specialist will work with the broader marketing and sales teams to develop and execute retailer and instore consumer facing plans. 
  • You’ll recommend optimizations to our assets and work with the HQ Marketing Team to design, improve or bring new tools to life.  
  • Development, budgeting and execution of out of store marketing activities; including but not limited to trade shows, retailer events, etc. 
  • Build sales tools such as selling decks, sell sheets, trackers and data presentations for the internal and broker sales teams. 
  • This role will oversee the strategy &  execution of the demo programs for Canada & USA 
  • Lead the implementation of marketing strategies through visual merchandising, customized promotional programming, digital marketing and sales velocity focused execution.
  • The ideal candidate has experience in trade marketing and is familiar with the retail landscape in Canada & the USA
About you:
  • You have a strong project management abilities
  • You are extremely organized & don’t see obstacles as roadblocks, but challenges to overcome. 
  • You possess excellent interpersonal skills to work within a team and build strong partnerships with retailers
  • You’ve been told (more than once) that you’re scrappy, a progressive, a roll-up-the-sleeves, get stuff done type of person that is organized, honest and thoughtful.
  • You’re able to organize and manage multiple projects, juggle competing priorities, and deliver projects on time and within budget
  • You’re a proactive self-starter, self-motivated, and able to work both independently as well as take direction
  • You’re a passionate marketer who wants to make their mark on an emerging brand. 
  • You like to play on a winning team
Experience you must have:
  • 5+ years of Trade and Shopper experience
  • Strong in planning, work-flow structuring, monitoring
  • Solid analytical and quantitative skills
  • Excellent organization and communication skills
  • Experience with Asana, Google Suite, ERP or other project management tools a plus
  • Ability to travel within Canada & the USA
Potential Travel:
  • 1 - 2 trade shows in the USA/ year
  • 1 - 2 trade shows in Canada/year
  • 2 - 4 trips to HQ in Montreal/ year
Evive is the fastest growing food company in Canada. An Evive product is actually consumed every 2 seconds! With our innovative frozen cubes, we’re accomplishing our mission to make healthy eating more accessible.

WE ARE EVIVE
Evive is more than just a health-food business, it’s a way of life. It’s a deep desire to provide a quick and simple way to prepare the healthy foods you love.
Location
Remote
Function Details
  • Reports To Chief Revenue Officer