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Posted June 2nd

Director of Trade Marketing

San Francisco, CA

0

Employer

Endless West

Industry

Supplier

View Full Profile

Posted June 2nd

Director of Trade Marketing

San Francisco, CA

Function

Marketing

Experience

Senior Level

Type

Full Time

About The Position
We’re Endless West, makers of molecular spirits. We're hiring a Trade Marketing lead to develop and execute programming that will introduce our products to the industry, and serve as the link between brand and sales.
Director of Trade Marketing @ Endless West

About Us
We’re Endless West, makers of molecular spirits. Our small, independent team of scientists, sommeliers, writers, chefs, and grad school dropouts is creating the next generation of wine and spirits. Glyph, our first product, is the world’s first molecular whiskey.

Learn more about us here: https://endlesswest.com/

Our work has already attracted significant interest from a range of people — whiskey enthusiasts, scientists, members of the culinary world, creatives in design, technology, and fashion — across the country.

The Role

We’re hiring a Trade Marketing Manager to develop and execute programming that will introduce our products to the industry. This role is part of the marketing team, but works very closely with Sales.

You’ll be responsible for generating profitable and sustainable demand across our portfolio throughout the three-tier value chain, creating effective channel programming consistent with brand strategies and tailored to the local markets that Endless West currently serves. You’ll surface new opportunities for sampling, trade shows, food festivals, and more, propose activations, and outline everything we need to pull it off.

Who we’re looking for
  • 5+ years of experience in a commercial function inside the Beverage Alcohol industry
  • Previous or current role in trade marketing/consumer insights or shopper marketing
  • Fluent in Office 365 (Word, Excel, Powerpoint)

You’re strategic, analytical, and thorough. You know how to rigorously test hypotheses and how to make a case for the things you believe in. On the flip side, you’re warm, articulate, and eager to share our story with an industry you know well. Your attention to detail and your project management skills are stellar. You’ve worked with cross-functional stakeholders to get a concept approved and across the finish line. At a high level, you’re excited by the prospect of starting a cultural shift in the role that science and technology play in the lives of consumers, specifically within food and drink.

Responsibilities
  • Working in tandem with Sales, develop and implement all trade marketing strategies across all Endless West and Blank Collective brands
  • Develop an active relationship with trade (wholesaler ride-withs, national account calls, trade shows, sampling events)
  • Own and execute agency training for on and off-premise sampling programs
  • Manage the trade marketing budget including ROI and other KPI reporting
  • Curate external asset bank for selling materials, including sales decks, sell sheets, POS and print files

Why Endless West?
We’ve got the standard benefits:
  • Medical, dental, and vision
  • Commuter benefits
  • 401K
  • Competitive compensation

But in a town full of companies that sell prospective hires on happy hours and ping pong tables, here’s what we are uniquely able to offer:
  • A small, flat organization. We don’t believe in hierarchy for hierarchy’s sake.
  • Really smart, friendly colleagues.
  • Actual autonomy and agency. We choose empowerment over micromanagement.
  • A team that values EQ as much as IQ.
  • An environment that encourages empathetic debate. We state cases, defend positions, argue productively, and make decisions together. We don’t have any issues with being wrong. People’s opinions are actively sought out and valued.
  • An environment where we not only acknowledge the hard work and successes of our teammates, but also celebrate them.

Interested? We’d love to meet you.
Email marketing@endlesswest.com with your resume and why you’d like to work with us. We look forward to hearing from you!


Location
12
San Francisco, CA
Function Details
  • Reports To CEO