About Us
EMPIRICAL was founded in Copenhagen in 2017 by Lars Williams and Mark Emil Hermansen, both veterans of the five-time world’s best restaurant Noma in Denmark’s capital.  Our mission is to share flavor using spirits as a vehicle to do so. We combine vacuum distillation techniques, fermentation, and unique high-quality ingredients from around the world to create new discoveries through the eyes and palate of a chef. The result of this exploration is an entirely new product that upends the usual classifications applied to the spirits industry.

EMPIRICAL believes in a diverse team where people and thoughts from all types of backgrounds are represented and heard.  We believe that a strong company culture and team camaraderie are essential to success and enjoyment and we live by those values every day.