EIGHT is on a mission to encourage the pursuit of greatness, raising a glass to special moments along the way. Headquartered in Austin, we are a celebrity-founded, Texas-bred company built for the “early risers” out there – those dedicated to bettering their lives through exercising religiously, consuming choicefully, staying mentally fit, and living a purposeful life. The EIGHT team is a group of no-nonsense, no ego go-getters. Like our founder, Troy Aikman, we wake up every day excited to build a first-class company in the world’s most competitive category.