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Posted March 17th

Manager, Marketing Services Content

Deutsch Family Wine & Spirits logo


Deutsch Family Wine & Spirits



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Posted March 17th

Manager, Marketing Services Content


Job Details

Job Location: GA - , GA

Salary Range: Undisclosed


CHEERS! Deutsch Family Wine & Spirits currently seeks a Content Manager to join the Marketing team. This role is based out of Stamford, CT and has great flexibility between working from home and working in our headquarters.

The Content Managers role is twofold: 1) they will be tasked with the organization, management and sharing of our digital assets using an enterprise system and asset management processes. And 2) they will work with the Brand teams to ensure consistent, outstanding quality and timely delivery of Marketing assets that Sales needs to execute in-market (Tools of the Trade).

The Content Manager will play a key role in optimizing our digital asset system to become a leading Marketing & Sales communication tool that helps to step-change communication within our organization, and in setting processes to ensure ongoing asset-sharing with our Distributor partners. Via these dual workstreams, the Content Manager will ensure easy, intuitive accessibility to high-quality Marketing assets, empowering Sales, Brand teams, and external partners.

  • Understand key constituents needs (Marketing, Sales, Distributors, Customers) and adapt and evolve the enterprise system and the Tools of the Trade lineup to meet these needs
  • Work with Brand teams and Sales to ensure that Tools of the Trade assets are available according to set deadlines: clear and consistent communication of deadlines to keep the process on track
  • Collaborate cross-functionally with Marketing leads and representatives from Sales to 1) ensure were developing the right list of Tools of the Trade assets and 2) to set quality standards for each type of Tool; drive effectiveness & excellence in execution at the Sales/Distributor level
  • Review Tools assets to ensure all postings meet the set standards for outstanding quality before being made available to Sales
  • Conduct regular audits of the Tools to clean house, remove outdated materials, and ensure that all required Tools are posted
  • Identify ways to optimize the management and organization of digital assets through the entire life cycle
  • Maintain the enterprise asset management system through regular clean-up of users, archival of assets, and metadata entry
  • Engage users to understand needs and pain points. Obtain information through phone calls, surveys, and meetings
  • Support change management and user collaboration showing users the benefits of the system and enabling adoption
  • Be a thought leader in how our digital asset system can be structured and accessed: advise Marketing team leads on the creation of an asset management strategy, considering end user needs and business strategies
  • Ensure accuracy of metadata. Follow professional metadata standards for cataloging archival materials. Audit to ensure compliance and perform clean-up of metadata as needed
  • Analyze asset statistics and extrapolate user needs from the data
  • Train new users on the digital asset management system
  • Communicate new updates or changes to the DAM tool with users
  • Collaborate with external partners a) to share Deutsch assets, ensuring their own systems are up to date with the latest complement of digital tools and b) to resolve system-based issues
  • Partner with IT for system integrations and any major enhancements to the system
  • Manage all requests for assets to determine if they exist or need to be created
  • Develop a streamlined workflow and best practices for sharing assets with distributors, vendors, and agencies
  • Oversee workflow management tool integration with the DAM system
  • Assist with content updates to the corporate website, in partnership with IT, PR, and HR

Core Competencies
  • Technology Skills Aptitude for enterprise systems and configuration
  • Project Management Willingness to adjust schedule to meet the demands of the job. Ability to prioritize and manage multiple tasks and bigger projects, changing priorities as necessary
  • Deadline Management operate with autonomy and a sense of urgency to meet deadlines, working with Brand teams to ensure that Marketing assets are posted on time; work under time pressure deadlines and adjust to changing requirements
  • Problem-solving Skills An aptitude for creative and effective troubleshooting and problem-solving
  • Collaboration Skills tactful and professional demeanor and ability to interact effectively with cross-functional partners, agencies and vendors. Listen effectively and clarify information as needed
  • Communication Skills written skills to produce routine reports and professional correspondence
  • Optimization Skills continually questions the status quo and looks for improvement opportunities; is able to identify substandard Marketing assets and pinpoint areas for improvement
  • Leadership Skills ability to work autonomously to guide Brand teams to optimize Marketing assets according to a set standard (ensuring consistent quality in Program decks, Sell Sheets, etc.)
  • Action-Oriented/Energy ability to proactively seek improvement in our systems and processes; ability to work in fast-paced environment and be self-motivated
  • Organization has a keen attention to detail and thoroughness in their approach to organization
  • Analytical Skills draws conclusions from data and other inputs and create a compelling story with it
  • Teamwork/Collaboration work as a competent member of the team and willingly provide back-up support for co-workers
  • Integrity/Honesty behave in an honest, fair, and ethical manner. Show consistency in words and actions. Maintains confidentiality of sensitive information
  • Training/Presentation has the skill to conduct 1:1 as well as group training on existing setup as well as new features and updates to the DAM system. Present to all levels of the organization, as needed
  • Ability to effectively cull images from photo and video shoots

Basic Qualifications:
  • BA/BS in Media Studies, Library Sciences
  • 3+ years in Marketing/Creative Operations
  • Knowledge of file formats: various native page layout files, image, video formats
  • Experience working within a workflow (at least a basic understanding of a workflow process)
  • Experience using and/or managing a digital asset management system is preferred
  • Knowledge of Adobe Creative Cloud

Diversity Statement

DFWS is committed to inclusion and diversity of all kinds. We cultivate a work environment that celebrates diversity because differences continue to make the company culture stronger, enhance our connection with the communities we serve and strengthen our competitive advantage. Building an inclusive and diverse culture continues to be a never-ending pursuit that is at the core of all we do.